Senior Product Manager, Access and Affordability Messaging & Marketing Analytics

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

The Senior Product Manager, Access and Affordability Messaging & Marketing Analytics, is a member of the Patient Support Program team and a critical role within the commercial organization, responsible for developing and implementing cost, coverage and access strategies and tactics for different audiences to support patient access to their HCPs’ prescribed therapy. Candidate must possess strong interpersonal and collaboration skills to effectively engage with US Market Access, Brand Marketing, Field Sales leadership, and more.

 

What You’ll Work On

Specific responsibilities include but are not limited to:

·         Define and advance cost & coverage marketing strategy for multi-billion dollar brand.

·         Lead the development of access and affordability messaging and promotional materials to communicate access and affordability to HCPs, patients, and health systems.

·         Analyze claims data and identify patterns, trends, and correlations that can help businesses make better decisions.

·         Partner with US Market Access, Sales Leadership, Brand and Payer Solutions to identify access pull-through opportunities.

·         Leverage insights generated by cross-functional partners to advance market leadership.

·         Proactively identify opportunities for market research, and lead projects to enhance landscape knowledge to drive competitive performance.

·         Lead the development of patient messaging and resources to effectively support patients through access and affordability challenges.

·         Responsible for ensuring all materials and tools are approved and implemented through the MLR process.

·         Understand and anticipate the implication of changing market access dynamics.

Required Qualifications

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.  

Product management experience in medical products or services preferred. Strong presentation & communication skills, strategic planning, critical thinki