Sr. Product Marketing Manager, Financial Services

Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real-time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe. Learn more at elastic.co.

Do you value innovation, collaborating with global teams, and contributing to a constantly evolving technology landscape? You might be the next Elastician!

As our sales and marketing teams go deeper into verticals with both new and existing customers, we want to make sure our messaging addresses the specific challenges and opportunities those organizations face — and how we at Elastic can uniquely answer the call with our differentiated Search AI Platform and solutions.

The Industries Sr. Product Marketing Manager at Elastic will guide messaging, personas, content and go-to-market programs for private sector industries, with a focus on the financial services vertical. They will work with sales, marketing and our customers to build awareness, demand generation and sales enablement programs that help achieve targets, as well as thought leadership content through editorials, blogs, white papers, industry and partner events.

Your responsibilities will include:

Industry Go-To-Market Execution

• Develop messaging and content that articulate Elastic’s differentiating value and solutions for industries, focusing on financial services
• Partner with marketing teams to develop targeted campaigns for key personas
• Build the core messages and assets for digital programs, field marketing, sales engagements, and channel marketing.
• Develop targeted content to drive awareness in the industry, including infographics, ebooks, articles, blogs videos and other customer-facing materials.
• Work with customers to build compelling content for high-profile speaking engagements, customer case studies, videos, and brand campaigns.
• Research customer and market trends in order to advise on content development and enablement strategy.

Market Knowledge and Product Expertise

• Deliver industry perspectives on launches & sales plays, working closely with solution product marketing teams
• Align on priorities with regional marketing and sales leadership
• Develop relationships with internal subject matter authorities to collaborate on webinars, content, blogs, and more
• Work with internal industry experts to build sales tools, enablement and training
• Review / approve content and other materials for accuracy and relevancy
• Stay up to date with industry trends, news, and other relevant events

What You Bring

• Experience in product marketing, solution marketing or industry marketing for an enterprise software or SaaS company.
• Customer-facing experience with personas in the technology, security, or data space
• Portfolio of impactful messaging, content and internal enablement materials
• Experience within the financial sector

Bonus Points:

• Experience with cloud, data analytics, observability, security, search, generative AI, or machine learning technologies is a plus
• Experience presenting at conferences/seminars and customer engagements.
• BS in Finance, Marketing or Computer Science, coupled with relevant professional experience; MBA or advanced degree a plus.

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles