Sr. Director, Head of Media Strategy, Activation and Measurement

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Samsung’s Mobile eXperience (MX) business spans a complex portfolio of innovative products and services across Smartphone, Tablet, PC, Smartwatch, Buds, Smart Ring, Samsung Health, Samsung Wallet and more – all powered by the groundbreaking Galaxy AI technology.

We are on a mission to change the game in the US, boldly positioning Samsung as a culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life, navigating complexity, organizational nuances and always striving to make things better and push the boundaries of what’s possible.

We are seeking a highly motivated, strategic, data-driven Senior Director of Integrated Media Strategy, Activation and Measurement to lead the holistic media investment strategy, planning of integrated media campaigns and activation across channels, partners, platforms in the US.

This role will be responsible for delivering annual, quarterly and campaign specific media strategies, plans and partner programs as well as being a cross-functional leader building integrated communication strategy and go-to-market across paid, owned and earned media with multiple teams – Product Marketing, Brand Marketing and Creative, E-commerce, Channel Marketing

This leader will oversee a critical team within US Mobile Marketing responsible for Paid Media, Performance Marketing, Integrated Media programs, Media Measurement and Analytics.

• Leadership and Strategy:
  • Lead, develop and grow a team spanning Paid Media, Performance Marketing, Media Go-to-Market and Activation, Measurement and Analytics, fostering a culture of excellence, collaboration, and data-driven media strategy, planning and execution.
  • Lead and upgrade the media agency structure with effective communication, performance management to deliver high quality strategy, execution, measurement.
  • Own and expand strategic partnerships with key platforms (Google, Meta, Reddit, Spotify, X, etc) and publishers.
• Integrated media and communications strategy and planning
  • Develop, own and activate marketing investment strategy and KPIs.
  • Deliver a comprehensive strategy to plan, allocate and activate marketing and media investment to drive brand differentiation and preference, customer acquisition and loyalty, increased engagement and conversion rates.
  • Deliver a new comprehensive audience strategy across the customer journey and lifecycle in partnership to maximize acquisition and retention.
  • Deliver Media annual, quarterly and campaign-level planning, execution, analysis.
  • Deliver and implement a comprehensive Media + Creative communications plan, with regular analysis and reporting of creative effectiveness and insights.
• Media Go-to-Market and Activations           
  • Deliver a new approach to annual, quarterly and monthly integrated media activations spanning product launches, seasonal and cultural moments, and media tentpoles.
  • Develop, execute and analyze full-funnel campaigns and custom media programs.
  • Own and guide the team in delivering paid + owned + earned media 360-degree plans for product launches and tentpole moments.
  • Performance Marketing. Partner with E-Commerce and Samsung.com teams to right-size and activate traffic and conversion focused plans and media channel strategy.
• Strategic Analysis and Reporting
  • Develop and implement a new robust measurement framework to connect media measurement and marketing performance to business outcomes (sales, revenue.
  • Analyze, distribute and present all reporting to leadership while being able to clearly and conci