Product Marketing Manager

At Syncro, we are a small team crafting software applications to help small businesses be successful.  Our software provides a platform for Managed Service Providers to do job tracking and ticketing, SLA Management, invoicing, and integrations with tons of online tools.  We are a different kind of software company — we know that making the lives of our customers easier and more fun is the way to build great long-term relationships while  having fun creating and inventing along the way.  We value people, creativity, trust, and diversity which inspires success and happiness in the lives of our employees and customers.

Syncro is looking for a Product Marketing Manager to grow and contribute to the innovation of our product within the Syncro platform. In this cross-functional role, you will report to the VP of Marketing and work closely with our product management, customer success, and sales teams to develop compelling content, create messaging and positioning, and inform demand and customer programs.

What You'll Be Doing:

• Create & define the product messaging, positioning, and value proposition for Syncro’s core offering, and various marketplace initiatives.
• Create and define segmentation, positioning, messaging, go-to-market, and lifecycle strategies based on market research, competitive analysis, and an unwavering focus on the customer and data.
• Understand the go-to-market motions and create powerful sales collateral and tools including webinars, pitch/demo presentations, white papers, case studies, etc.
• Work with the Product team to share our product priorities with our Partners, validating product strategy, and ensuring differentiation via a deep customer and competitive understanding.
• Manage and execute the strategic product marketing and launch plans to drive revenue.
• Monitor and yield improved GTM launch performance metrics including revenue, pricing, deal size, sales cycle, competitive markets, and sales opportunity targets.
• Work closely with the Partner Success, Sales & Product teams to drive product & add-on adoption for our current Partners. 

What we're looking for:

• Proven experience as a Product Marketing manager, Product manager or similar role 
• 1-2 years experience in the MSP (Managed Service Provider) space, or experience working with RMM or PSA products 
• Background in copywriting is a plus
• Experience in market analysis
• Familiarity with product marketing tactics (i.e. launch plans, GTM strategy) 
• Excellent communication skills 
• Analytical mind & strong quantitative skills 

What you can expect from us:

• Career path to expand your skills
• We want this to be your dream job and to help you make that so
• We are focused on personal and professional growth and we’ll keep you challenged, learning, passionate, and growing
• Close-knit team — every person counts
• Flexibility: We're a dispersed team working from home all over the globe 
• Health benefits and 401(k)
• Unlimited Paid Time Off

Syncro is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment where all employees can thrive and do their best work, free from discrimination and harassment.

Job Range: $105K-$147K USD 

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