Assistant Manager - Websites and Digital Marketing

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

 

Purpose Statement

The Assistant Web & Digital Marketing Manager supports the Digital Demand Creation team and plays a key role in influencing and driving continuous improvements to the end-to-end B2B digital buying journey enabled by best-in-class product listings, and personalized recommendations that inform and inspire our customers. The ideal candidate will be a result and data driven Digital Marketing professional with a keen attention to detail to drive cross-channel integrations of our robust portfolio of B2B and CPG products to connect internal & external customers to relevant solutions across websites and sales enablement platforms.

The Assistant Manager supports the Digital Demand Creation team as part of the USA/Canada region’s Demand Creation Center of Excellence team with responsibility for the management of a subset of Rich’s web environments & digital platforms to drive traffic and increase online brand engagement. Our brands include, but are not limited to, Rich’s, Farm Rich, SeaPak, Morey’s, f’real, Christie Cookie Co., and more.

Key Accountabilities and Outcomes

Content Management & Optimization (60%)

 

• Manage product catalogs across various customer & sales channels based on divisional relevance and go-to-market strategies
• Systematically conduct audits against product 360 standards for product catalog data, images, product content, inventory, etc. on company websites. Ensure consistent site experiences.
• Enhance delivery of nutrient/allergen claims for customers by keeping pulse on relevant trends, regulatory standards, and new customer requirements
• Collaborate with the Digital Demand Creation, product marketing, customer marketing and global marketing teams to make relevant content updates across websites while maintaining consistent brand messaging and quality.
• Deliver compelling and informative features & benefits statements across Rich’s portfolio to support the customer experience and drive search visibility (SEO).
• Support smart product recommendations & integrations across digital channels and delivers metrics of engagement.
• Govern divisional sales enablement platforms
• Manage QR code generation in adherence to tracking strategies 

 

Website Management & Analysis (30%)

 

• Support web teams with ongoing enhancements to product detail pages across websites and sales enablement platforms, including functional and non-functional requirements
• Identify digital gaps uncovered by testing or customer feedback via pulse surveys and correct problems to enhance the customer experience
• Manage workflows within the Recipe Management system & flag content for relevant customer endpoints
• Support optimization & enhancement roadmap of sales enablement platforms (RED) in partnership with sales & customer marketing teams

 

General Team Support (10%)

 

• Support development of web & digital customer experience strategies and roadmap.
• Maintain marketing budget and deliver results within budget parameters for web & digital initiatives.
• Manage team SharePoint & resource pages
• Act as Digital Customer Experience representative on Product Data Governance Council
• Provide back-up support to the Digital Customer Experience & Performance Marketing Teams, as needed.
• Participate in Agile product development work to advance Digital Demand Creation initiatives, as required

Knowledge, Skills, and Experience

• Bachelor’s degree in marketing, business or related field with 2+ years of digital marketing or related experience. 

• Knowledge of digital marketing, including website development, management and tools (Content Management Systems) including Wordpress. Knowledge of Commerce Tools or other ecommerce CMS systems a plus 

• High