Senior Manager of Product Strategy, Advertising & Sponsorships
Electronic ArtsAbout the role
通用信息
- 地点: Los Angeles - Del Rey
- 州: California
- 国家/地区: United States of America
- 地点: Offsite - New York Metro
- 州: New York
- 国家/地区: United States of America
Description & Requirements
Senior Manager of Product Strategy, Advertising & Sponsorships
As Senior Manager of Product Strategy, Advertising & Sponsorships, you will help shape the future of in-game advertising by bringing expertise in contemporary adtech, programmatic advertising, and publisher-side monetization. Reporting to the Director of Product for Advertising & Sponsorships, you will collaborate with EA's studio teams, commercial teams, data teams, and external technology partners. You will work with them to grow new ad inventory in a way that balances growth, technical feasibility, and player experience.
You have experience building advertising products in environments such as CTV, digital video, streaming, publisher monetization, SSPs, ad serving, or programmatic marketplaces.
You will report to the Director, Advertising & Sponsorships Product and work in a hybrid work model 3 days in office based in out of Redwood City, Los Angeles, or New York.
Responsibilities
- Build business cases and financial models that evaluate opportunities for new advertising inventory, including revenue potential, demand availability, technical complexity, operational requirements, and effect to the player experience.
- Create roadmaps that influence strategic direction of our advertising business.
- Identify and build agreement between our partners across product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance teams.
- Translate needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities.
- Apply knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting to inform product decisions.
- Work with our engineering and adtech partners to support integrations with advertising platforms, supply-side systems, measurement providers, and other relevant technologies.
Experience
- 7+ years of product management and/or product strategy experience, with meaningful experience in advertising technology, programmatic advertising, publisher monetization, CTV, digital video, streaming, SSPs, ad exchanges, ad servers, or related platforms.
- Experience with the digital advertising ecosystem, including publishers, SSPs, DSPs, ad servers, exchanges, agencies, brands, measurement partners, and ad operations team
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