Marketing Data Analyst

About Us

American Century Investments® is a leading global asset manager with over 65 years of experience helping a broad base of clients achieve their financial goals. Our expertise spans global equities and fixed income, multi-asset strategies, ETFs, and private investments.

Privately controlled and independent, we focus solely on investment management. But there’s an unexpected side to us, too. We direct over 40% of our profits every year—more than $2 billion since 2000—to the Stowers Institute for Medical Research. Our ongoing financial support drives the Institute’s breakthrough work and mission of defeating life-threatening diseases like cancer and Alzheimer’s. So, the better we do for our clients, the more we can do for everyone.

All 1,400 of us across the globe are inspired every day by the unique difference our hard work can make in so many lives. It shows in the curiosity we bring to every initiative, the deep relationships we build with our clients, and the way we treat each other in the hallway. If you’re excited to learn more about us, we can’t wait to learn more about you.

Role Summary

The Marketing Data Analyst is responsible for transforming marketing data into actionable insights that drive strategic decisions. This role focuses on developing and maintaining sophisticated Business Intelligence solutions, including Tableau and Tableau Mobile dashboards, to ensure consistent and accurate data delivery across all distribution channels at American Century Investments. By partnering with team members, the analyst delivers diverse marketing analytics projects—providing clear, data-driven recommendations on campaign performance, channel effectiveness, and overall marketing impact.

This hybrid position will be based out of our Kansas City, MO office.

This position is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without visa sponsorship, now or in the future.

How You Will Make an Impact

• Collaborate with business stakeholders to capture requirements and iteratively develop sophisticated BI solutions—primarily using Tableau—to enhance decision-making capabilities.

• Apply advanced data visualization techniques to deliver consistent, accurate insights and identify opportunities for automation to improve efficiency.

• Evaluate existing databases, reports, and processes to uncover opportunities for automation and simplification through BI tools.

• Design and maintain monthly and quarterly reporting that advises senior leadership on business performance and the effectiveness of key initiatives.

• Support preparation of preliminary quarterly business reviews for marketing at the channel level, providing key metrics and insights to American Century’s Management Committee.

• Complete ad hoc analyses and special projects to assess marketing campaign performance, channel effectiveness, and other strategic initiatives.

• Work independently on routine assignments and collaborate with management on more complex projects.

• Partner with marketers to develop hypotheses and measurement plans that optimize marketing strategies and outcomes.

• Recommend innovative ways to leverage data for improved decision-making, marketing planning, and client communications.

• Apply existing tools to report on website traffic, lead generation, campaign conversion, and marketing channel engagement.

What You Bring to the Team (Required)

• Bachelor’s degree in Business, Computer Science, Management Information Systems, or a related field—or an equivalent combination of education and experience.

• 2+ years of experience in information technology programs and services, with proven expertise in Business Intelligence development, particularly using Tableau.

• Solid understanding of the financial services and marketing industries.

• Solid foundation in quantitative analysis (e.g., statistics, finance, mathematics, economics).

• Advanced SQL skills for complex querying and data manipulation.

• Hands-on experience with marketing data and technologies, including Salesforce Marketing Cloud, Salesforce CRM, social media platforms, GlobalMeet, and Adobe Analytics.

• Familiarity with agile development methodologies and experience working on agile teams.

• Strong communication skills, with the ability to clearly convey complex concepts to both technical and non-technical audiences.

• Demonstrated ability to capture and translate business requirements into actionable solutions.

• Demonstrates the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curi