Marketing Communications & PR Manager

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Position Summary

The Marketing Communications & PR Manager will serve as the steward of PetScreening’s brand narrative and public reputation. This leader will develop and execute comprehensive communications strategies that support our business goals, advance our thought leadership, and reinforce our position as the most trusted authority on pet-related housing policies, compliance, and risk management.

The ideal candidate is a master storyteller, an expert in media relations, comfortable in high-growth environments, and capable of translating complex topics (housing compliance, fair housing considerations, and pet policies) into clear and compelling messages.

Key Responsibilities

Corporate Communications

• Uphold a consistent brand story and messaging architecture across external and internal materials to reinforce Petscreening’s brand and credibility.
• Oversee customer and prospect messaging frameworks that drive strong CTAs and ensure all teams are trained on and consistently apply approved messaging standards.
• Develop clear, compelling value proposition statements that communicate PetScreening’s unique market position.
• Create and refine customer personas and develop audience-specific messaging tailored to distinct industry verticals, needs, and pain points.
• Lead the messaging strategy for product announcements, ensuring consistent and impactful communications with value-driven narratives that resonate with property managers, housing providers, and industry partners.
• Collaborate closely with the sales team to develop outreach templates, prospecting scripts, and campaign messaging that strengthen lead engagement and support revenue growth.
• Serve as the primary owner of PetScreening’s communications calendar, including press releases, announcements, and company updates.
• Partner with legal, product, and executive teams to ensure alignment in sensitive or regulated communication areas.

Public Relations & Media Strategy

• Develop and execute a holistic PR strategy to increase brand awareness and position PetScreening as the category leader.
• Cultivate strong relationships with national, local, and industry-specific media outlets (real estate, property management, multifamily, pet industry, compliance/legal).
• Secure earned media coverage, including press mentions, contributed articles, interviews, and thought-leadership features.
• Manage proactive and reactive media communications, ensuring timely, accurate, and brand-aligned messaging.
• Prepare executives and subject-matter experts for media opportunities, including briefing documents and talking points.
• Monitor share of voice, media, reputation, and issues related to Fair Housing, pets in housing, regulatory changes, and industry trends.

Content & Thought Leadership

• Lead the creation of strategic content including articles, reports, case studies, speeches, op-eds, and leadership messaging.
• Position PetScreening executives as industry thought leaders through conferences, speaking panels, and published content.
• Collaborate with the marketing team to integrate PR messaging into campaigns, social media, and digital channels.
• Assist in developing and implementing SEO best practices and LLM-based content optimization tactics to improve discoverability and visibility.

Measurement & Reporting

• Track PR metrics, share regular performance reports, and adjust strategies to maximize impact.
• Manage PR budget and agency relationships (if applicable).

Qualifications

Required

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 7+ years of experience in public relations or corporate communications, with at least 3 years in a leadership role.
• Proven track record securing media coverage and managing high-visibility PR initiatives.
• Experience in content planning/writing and foundational knowledge of SEO tactics.
• Exceptional writing, editing, and storytelling skills.
• Strong understanding of media landscape and PR best practices.
• Experience working with cross-functional teams,