Specialist: Business Development and Marketing

Overview

Mayer Brown is an international law firm positioned to represent the world’s major corporations, funds, and financial institutions in their most important and complex transactions and disputes. We are recognized by our clients as strategic partners with deep commercial instincts and a commitment to creatively anticipating their needs and delivering excellence in everything we do.

 

We are a collegial, collaborative firm where highly motivated individuals with an unwavering commitment to excellence receive the opportunity, support, and development they need to grow, thrive, and realize their greatest potential all while supporting the Firm’s client service principles of excellence, strategic partnership, commercial instinct, integrated strengths, innovation, and collaboration across our international firm.

 

If you thrive in a collaborative environment that values exceptional client service, initiative, professionalism, responsiveness, and adaptability, we invite you to consider joining our Commercial department in our Charlotte office as a Specialist: Business Development and Marketing. 

 

The Specialist: Business Development and Marketing is a productive contributor who is responsible for advancing and supporting the business development and administrative initiatives of Mayer Brown’s Global Product, Industry and Client Teams groups which are strategic priorities of the Firm. This role is ideal for driven and flexible candidates who have an interest in business development and marketing in a global, fast-paced and intellectually stimulating organization.  This role will support initiatives that align with the Firm’s strategic plan and will require working closely and collaboratively with the rest of the Global Commercial team.

Responsibilities

Essential Functions: 

 

• Supports responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for assigned practice(s), and liaise with client teams and industry groups when relevant
• Supports direct marketing and business development programs for assigned practice(s), including planning and executing podcast and video recordings, seminars, sponsorships, and other events pursued by the firm including creating social media campaigns around engaging content and reporting on ROI and engagement
• Develops and maintains practice group-specific marketing content, including practice and matter descriptions, brochures, PowerPoint presentations, website/blog content, social media posts and biographies
• Develops and maintains league table/industry survey content for assigned practice(s); and responds to league table/industry surveys requests or ranking submissions
• Engages in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning and business development activities for assigned practice(s), and identify speaking opportunities
• Collects matter data for transactions practice globally and manages matter database to ensure data quality and the availability of matter data firm-wide
• Tracks transactions practice pipeline activity in the US
• Periodically, reviews and consults with lawyers in assigned practice(s) regarding their profiles and practice descriptions to ensure that they are kept current
• Provides additional ad hoc support for the transactions practice as required
• Performs other duties as assigned or required to meet Firm goals and objectives

Qualifications, Experience and Personal Attributes

Education/Training/Certifications:

• Bachelor’s degree in Marketing, Business, Research, Communications or related field, required

 

Technical Skills:

• Proficiency in Microsoft Office products, required
• Ability to quickly learn and utilize firm databases and outside vendor databases, required
• Knowledge of and experience working with AI tools and platforms, including familiarity with prompt engineering and leveraging AI for business development and marketing initiatives, preferred

 

Professional Experience: 

• Minimum of four years of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position in the corporate, trade association, or academic sectors, required

 

Performance Traits:

• Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the Firm and outside vendors
• Ability to work in a diverse team environment and effective