Associate Director of Entertainment Marketing

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

At Lilly, we unite caring with discovery to create medicines that make life better for people around the world. Our employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.

The Global Brand Activation Team is the creative engine behind the Lilly brand, driving world-class campaigns, sponsorships, and experiences that inspire employees, elevate our reputation, and connect with millions globally and is dedicated to creating a strategic global approach to building Lilly as a brand for consumers, customers and stakeholders.

If you’re passionate about bold thinking, collaboration and putting health above all, this is where your work can make an impact.

Position Overview

Lilly is seeking an Associate Director of Entertainment Marketing to join the Global Media & Partnerships team within the Global Brand Activation Team. This individual will play a key role in driving Lilly’s presence and storytelling across entertainment platforms, including film, television, streaming, and cultural events. Reporting to the Senior Director, Sports & Entertainment Partnerships, this individual will help shape how Lilly shows up authentically in culture — leveraging entertainment partnerships, talent collaborations, and experiential marketing to build trust and relevance with the Lilly brand and Lilly medicines.

The ideal candidate brings a passion for entertainment marketing, talent and partnership management, and creative storytelling that connects brands to audiences in meaningful ways. They should have demonstrated experience leading integrated campaigns, managing agencies and entertainment partners, and working cross-functionally (e.g., Legal, PR, Media, and Regulatory) to bring ideas to life.

This position will support entertainment strategies for the Lilly brand and across Lilly’s product portfolio— including partnership activations, content development, and talent engagement — with a focus on driving measurable impact.  This role will champion the balance between brand intent and talent/content authenticity, ensuring every collaboration supports Lilly’s strategic vision and goals while inspiring talent to share genuine stories that connect with audiences in meaningful and relatable ways.

Meaningful role for the brand in entertainment

The right representation

Key Responsibilities

Entertainment & Partnership Strategy

• Define and elevate a meaningful role for the Lilly brand within entertainment by leading the strategy, development, and execution of entertainment marketing initiatives across talent, content (film, television, streaming), and broader cultural platforms.

• Understand Lilly’s overarching brand strategy and articulate the role entertainment marketing plays in advancing it — identifying how cultural storytelling and partnerships reinforce brand equity and business priorities.

• Define the role of talent within the brand narrative ensuring each partnership reflects the brand’s purpose, tone, and values while authentically leveraging the talent’s voice, influence, and lived experience to build trust and connection with audiences.

• Drive a balance between Lilly’s brand and business objectives and the authentic voice, values, and lived experiences of talent, ensuring all activations reflect credible, human storytelling that builds trust and cultural relevance.

• Partner with agency and entertainment consultants to identify, evaluate, and activate new opportunities — including talent collaborations, content partnerships, and experiential integrations — that align with Lilly’s brand purpose and marketing priorities.

Creative Development & Content

• Consult on creative concepting, production, and distribution of talent and/or product integrations into entertainment content

• Consult cross-functional creative reviews and ensure all content aligns with Lilly’s brand, compliance, and medical/legal requirements.

• Partner closely with talent and branded entertainment agency to bring culturally relevant stories to life authentically and effectively.