Marketing Coordinator, Lead & Demand Generation

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Informa Markets’ New Hope Network is seeking a Marketing Coordinator, Lead & Demand Generation to join our vibrant team. The Marketing Coordinator is a highly motivated, creative individual with a passion for digital marketing and an interest in the health and wellness industry. This role supports new exhibitor and media prospect initiatives aimed at amplifying brand recognition and driving revenue growth across New Hope Network’s portfolio of events, conferences, and media offerings.

The ideal candidate is an eager and digitally savvy marketer with an interest in identifying ideal prospect audiences, cultivating brand awareness, and generating demand for event and media services. A collaborative and eager-to-learn attitude is key, as this role works closely with the broader marketing team and interfaces with cross-functional units including sales, sponsorship, and design.

While the Marketing Coordinator’s specific tasks may fluctuate day-to-day, their core responsibilities encompass supporting the execution of lead and demand generation marketing campaigns, managing campaign schedules, maintaining multi-channel campaign reporting, developing social media posts, and facilitating the development of sales collateral and digital assets.

Remote applicants are encouraged to apply. Although much of the New Hope Network team works out of our Boulder, CO office, many members of the Marketing team work remotely. We champion a flexible work environment catering to remote work arrangements for all team members.

Role Accountability and Duties:

• Collaborate closely with and support the lead and demand generation marketing team to implement multichannel marketing campaigns supporting our products, sponsorships, partnerships, and events.
• Ideate and develop social media campaign ideas and calendar, tying back to broader campaign efforts and themes – working closely with the Marketing, Audience Engagement social media team.
• Create and maintain campaign schedules, working with the broader team to ensure necessary information is received and delivery deadlines are met.
• Work with Marketing Manager and Marketing Specialist to organize and make updates to relevant sales, content, and event materials supporting lead and demand gen.
• Create and regularly update campaign performance metrics and reporting – aligning with the best practices and approach established by the Marketing, Data & Analytics team.
• Liaise with the centralized design team on all email, print, and digital assets – organizing request information, sharing drafts for feedback, and ensuring materials meet objectives.
• Establish, communicate, and diligently follow-up on all timelines and schedules.
• Occasional domestic travel throughout the year is required to attend team meetings and provide on-site support at events.

Qualifications

What you bring to the team:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1 - 3 years of experience in an entry-level marketing role; lead and demand generation experience or familiarity is a plus!
• Exceptional communication skills, comfortable with light copywriting and editing.
• High attention to detail coupled with a proactive approach to all work and communication.
• Ability to thrive both independently and collaboratively, coordinating multiple projects while meeting deadlines and proactively communicating updates.
• Self-motivated and comfortable moving a project along from inception to completion with ongoing guidance and feedback from team members.
• Proficiency in Microsoft Office 365: Outlook, Excel, Teams.
• Familiarity with marketing automation and email service provider tools such as Eloqua, Marketo, MailChimp, Constant Contact, HubSpot, or similar platforms is beneficial.
• Familiarity with project management tools like MS Planner, QuickBase, Basecamp, Trello, Monday.com, or similar applications.
• An enthusiastic willingness to learn and develop professionally, while having laughs along the way!
   

Our ideal candidate has:

• Previous experience in B2B marketing and lead and demand generation tactics an