Associate Manager, Consumer Marketing

Job Title:

Associate Manager, Consumer Marketing

Requisition ID:

R024985

Job Description:

Job Title: Associate Manager, Global Brand Marketing - Call of Duty 

Reporting To: Senior Marketing Manager, Global Consumer Marketing, Call of Duty 

Department: Marketing  

Location: Santa Monica, CA  

 

Job Description: 
We are seeking a dedicated Associate Manager, Consumer Marketing to join our team in Santa Monica, CA. This unique opportunity will allow you to work with one of the world's most recognized entertainment franchises, consistently delivering successful marketing initiatives that resonate globally. As a pivotal member of our Consumer Marketing team, you will devise and execute top-notch marketing strategies and consumer-facing campaigns, ensuring the achievement of our brand objectives. 

 
Work closely with our Product Marketing team to drive marketing Go-To-Market plans for AAA franchise titles, including Call of Duty: Warzone. Take charge of managing top-tier creative agencies, ensuring that all marketing materials developed and approved are in strict alignment with our brand vision.  The ideal candidate will have a proven track record of thinking ahead, working both independently and collaboratively, and contributing cross-functionally to drive business success. Impeccable project management skills and creative instinct sit at the core of this role. In this role, you will contribute at the strategic level to drive key marketing initiatives, use data and learnings to push creative boundaries, interface with our development partners and inspire our creative partners.    

 

A passion and knowledge of the video gaming industry and driving creative innovation is a must, as well as experience working on innovative marketing programs and experience using analytics to drive marketing decisions. 

 

Responsibilities: 

• Assist the Consumer Marketing team in managing global brand marketing plans, creative executions, and production processes for TV/Digital advertising, trailers, visual identity, media integrations, events, social, CRM activities, and commercial promotions. 

• Support the Senior Marketing Manager in the day-to-day management of external agencies and internal creative teams, ensuring all ideas and communications are on strategy. 

• Prepare materials and facilitate communications from creative briefs and subsequent creative reviews with key cross-functional teams, game studios, and executive collaborators. 

• Analyze marketing asset performance, track results, and consolidate findings to identify and apply best practices and learnings to future plans. 

• Work with studio team to create marketing assets, such as scheduling, sourcing in-game assets, prioritizing content, managing game builds, securing legal clearance, and updating creative partners. 

• Collaborate with commercial teams and first-party partners to develop and implement promotional campaigns across platforms (i.e., PSN, XBOX, Battle.net, Steam, etc,) as well as retail merchandising. 

• Drive project management by coordinating with cross-functional teams, studio personnel, and creative agencies to track deadlines, manage production schedules, and ensure timely delivery of assets globally. 

• Manage a multi-million-dollar production budget, processing estimates and invoic