Head of Marketing Operations

I am looking for a Head of Marketing Operations to join our Marketing Team. In this role, you will be responsible for the efficient and effective execution of marketing strategies and campaigns to drive the growth of our customer engagement platform. We expect you to create standard operating procedures, identify ways to streamline tasks and seek out opportunities for automation to improve the efficiency of our marketing strategy. Additionally, collaboration with other departments, including the Sales Operations, Demand Gen, and Marketing Growth teams, will be necessary to ensure that all operational efforts are aligned with the needs and goals of these important stakeholders.

As a member of the marketing leadership team, you will play a pivotal role in promoting data-driven decision-making by setting up data tracking and reporting mechanisms, analyzing marketing performance metrics, and providing insights to help the marketing team make informed decisions and optimize campaigns. Additionally, as the core audience for the Customer.io product, we expect that you will push the limits of what our platform can do to influence how our product team structures its future roadmap and how our marketing team communicates our product value prop to the market. Your impact will be felt across a variety of different teams within the organization.

Some things you'll do

• Own the setup and management of our Marketing tech stack, ensuring seamless data and process integration between our different tools and platforms
• Create, execute, and optimize multi-channel campaigns to drive memorable engagement with prospects and customers that results in business growth
• Operationalize and maintain our lead lifecycle framework and lead routing operations, ensuring the right leads get delivered to the Sales team in a seamless and timely fashion
• Obsess about the cleanliness and organization of our data to ensure that it is accurate, complete, and easily reportable
• Implement data-driven decision-making processes and ensure accurate tracking and reporting of marketing performance metrics
• Drive the execution of our marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the needs of the marketing department
• Manage relationships with technology vendors and evaluate new technologies to improve marketing efficiency
• Collaborate closely with the sales, product, customer success, and other marketing teams to ensure marketing efforts support overall business objectives
• Lead and mentor a small team of marketing operations professionals, fostering a culture of accountability and innovation

What we're looking for

• 5+ years of experience leading a team (ideally at a B2B SaaS company) responsible for the automation and set-up the tech stack for the Marketing teams
• 3+ years of experience working in fast-growing start-up environments where a growth mindset, adaptability, and a drive for continuous improvement are valued
• Deep technical experience working with common components in the tech stack of a B2B SaaS organization:
  • cross-channel customer engagement platforms (ideally, you are a Customer.io power user)
  • highly customizable CRM platforms (preferably Salesforce)
  • marketing automation tools (Zapier, Autocode, Postman, or similar)
  • billing systems (Stripe, Recurly, or similar)
• Strong communication and collaboration skills, with the ability to work cross-functionally.
• Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
• You are skilled at, or excited to learn: Liquid, HTML/CSS, Google Tag Manager, working with APIs and webhooks.
• A strategic mindset with the ability to think creatively and drive innovation.
• You are process-oriented with a proven ability to hit deadlines and have great attention to detail, yet always keep the whole picture in mind.
• You enjoy solving problems independently but aren’t afraid to ask for help or collaboration when you need to.

About Customer.io

Our mission at Customer.io is to power automated communication that people like to receive. Today, over 5,700 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

We are offering a starting salary of $175,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

Benefits at Customer.io include:

• Unlimited PTO - we encourage 20 vacatio