Sr Product Marketing Manager, Growth

Yahoo Mail is the ultimate consumer inbox with hundreds of millions of users. It’s the best way to access your email and stay organized from a computer, phone or tablet. With its beautiful design and lightning fast speed, Yahoo Mail makes reading, organizing, and sending emails easier than ever.

Sr Product Marketing Manager

We are looking for a Senior Product Marketing Manager with a strong background in growth marketing and product expertise to join our team and drive the success of Yahoo Mail. This role requires a deep understanding of both product management and growth marketing tactics, data analysis, and a passion for driving measurable results. The ideal candidate will be a strategic thinker with a hands-on approach, capable of leading cross-functional teams to achieve ambitious growth targets.

Position Overview:

The Senior Product Marketing Manager will be responsible for developing and executing strategic marketing plans that drive tremendous growth, enhance product positioning, and support overall business objectives. This role requires a blend of product expertise, growth marketing acumen, and a deep understanding of market trends to effectively communicate our product’s value propositions.

Key Responsibilities:

• Develop and implement comprehensive product marketing strategies that align with business goals and drive product adoption.

• Conduct market research to understand customer needs, market trends, and competitive landscape to identify opportunities and threats.

• Design and execute growth marketing campaign to acquire and engage customers.

• Track and report on key performance marketing metrics to evaluate the effectiveness of marketing initiatives, optimize strategies, and leverage data-driven insights to maximize ROI.

• Partner with consumer insights and product management to integrate user-experience feedback in marketing and product updates.

• Define and articulate clear value propositions and key messaging for products.

• Work closely with a variety of internal stakeholders to ensure alignment and support for product launches.

• Use analytics and customer feedback to provide actionable insights and recommendations to inform product development and marketing strategies.

• Develop and maintain a testing and experimentation framework to continuously improve growth tactics and strategies.

• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.

• Ability to manage creative / media agencies on execution of performance marketing campaigns and timeline /budget management 

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

• Minimum 9 years of experience in product marketing, with a strong focus on growth marketing for a software product.

• Proven track record of developing and executing successful product marketing and growth campaigns inclusive of paid social, digital, SEM, SEO, UAC, ASA, IRL and more.

• Strong analytical skills and the ability to interpret data to drive strategic decisions.

• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.

• Experience working in a fast-paced, collaborative environment and managing multiple projects simultaneously.

• Proficiency in marketing automation tools, CRM systems, specifically Zeta, and analytics platforms.

• Extremely organized and can manage multiple projects at the same time. 

• Has an entrepreneurial mindset. 

Full Job Description

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

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