Associate Director, User Acquisition

As a leading mobile games developer, Jam City is looking to “level up” our talent.  We’re searching for innovators  who consider themselves dynamic, collaborative, and thrive in a fast-paced environment. 
PERKS & BENEFITSUnlimited Vacation, Paid Sick Days & Holidays100% Employee Covered Medical, Dental, Vision Plan Base PlanLife Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & MoreCatered Lunches & Well-stocked KitchensYoga & Wellness ActivitiesHappy HoursCompany EventsDog Friendly
Jam City is seeking an Associate Director of Growth Marketing to play a central role in delivering on ambitious growth plans for Jam City’s portfolio of games. The ideal candidate has a track record of driving high, sustainable and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing acceleration. 
The Associate Director of Growth Marketing Director will be responsible overseeing the optimization of current acquisition efforts while expanding the breadth/depth into new channels and funnel types with the goal of increasing revenue and ROAS. This is a unique opportunity to make a significant impact by spearheading growth initiatives and driving improvements across the organization.
We’re looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics and who can identify cross-functional growth opportunities.

RESPONSIBILITIES

• Oversee planning and execution of the global acquisition marketing program.
• Manage and optimize a large, multi-million-dollar acquisition marketing budget.
• Own and present key performance metrics including ROAS and internal KPI targets on acquisition marketing to senior leadership.
• Measure impact of marketing programs on customer behavior, apply insights to refine strategies.
• Partner with Data Science to build internal automation and campaign management tool to support revenue forecasting.
• Lead a team of performance marketers focused on paid channels and organic user growth using projected lifetime value and revenue-focused KPIs.
• Innovate and implement test and learn strategies, implement ongoing improvements and invest in areas that drive scalable results.
• Collaborate with other parts of the business including creative product marketing, ASO, publishing, analytics, and studio and product leadership to identify areas of cross-functional growth, sharing progress, learnings and best practices.

QUALIFICATIONS

• 5 - 7 years of acquisition marketing experience
• Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget
• Strong analytical approach to acquisition funnel metrics measurement, campaign performance and optimizations
• Proficient in excel and other data analysis tools
• Excellent oral and written communication skills
• Experience hiring and managing a world class team
• Thorough understanding of direct marketing principles and best practices
• Relentlessly high standards and a high attention to detail
• Ability to plan strategically, but stay on top of tactical execution

In compliance with local law, we are disclosing the compensation for this role.  The range listed is just one component of Jam City's total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.  Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance.  Pay Range: $150,000— $200,00 salary per year.
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OUR COMMITMENT TO EQUITY, DIVERSITY, & INCLUSIONWe believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global p