Senior Manager, Analyst Relations

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the role & team

The Corporate Marketing team is responsible for developing, branding and communicating the Amplitude story across earned, owned, shared and internal channels around the world. The group oversees all our PR, communications, AR, social, brand, creative, content marketing, and corporate event activities.

As part of that group, the Senior Manager, Analyst Relations will play a crucial role in cultivating and strengthening relationships with industry analysts, positioning Amplitude as a global leader in digital analytics. Reporting to the VP of Corporate Marketing & Communications, this role will spearhead the strategic framework for engaging relevant industry analysts and collaborate closely with cross-functional teams to enhance Amplitude's market positioning and thought leadership.

Responsibilities

• Enhance and execute the comprehensive analyst relations program, aligned with Amplitude's corporate goals, marketing initiatives, and product strategies.
• Collaborate with internal stakeholders, including marketing, GTM, executive leadership, product management, and sales, to deliver compelling information and insights to analysts, ensuring positive coverage in ranking reports and market research.
• Establish proactive communication channels and engagement strategies to educate industry analysts about Amplitude's product roadmap, market positioning, and competitive differentiation.
• Work closely with the PR & Communications team to ensure a consistent and compelling narrative across the press & analyst communities.
• Organize analyst briefing sessions, tours, webinars, and events to deepen relationships with key analysts and cultivate a network within high-priority analyst firms.
• In partnership with PMM, extract actionable competitive intelligence from analyst interactions to inform product development, shape marketing strategies, and drive go-to-market initiatives.
• Partner with sales to leverage analyst relationships for business development opportunities and provide support during deal negotiations.
• Coordinate Amplitude's participation in analyst-led events and industry conferences to maximize exposure and thought leadership.
• Monitor and analyze industry trends, peer performance, and market opinions to provide insights guiding Amplitude's positioning and strategic direction.
• Share analyst insights and research findings with product management and marketing teams to shape product strategies and go-to-market plans.
• Define and track key performance indicators (KPIs) to measure the impact of analyst relations activities and provide regular reports to senior leadership.
• Manage AR agencies and contractors as needed to deliver on our objectives.

Requirements

• 8+ years of experience in analyst relations at late-stage startups or public technology companies, preferably in B2B SaaS.
• Proven success building and maintaining relationships with industry analysts and analyst firms.
• Strong interpersonal skills, enabling effective collaboration across cross-functional teams and engagement with executives in sensitive situations.
• Experience driving and overseeing processes to secure rankings in reports such as Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes.
• Excellent written and verbal communication skills with a demonstrated ability to articulate complex concepts clearly and concisely.
• Action-oriented mindset with a track record of driving measurable outcomes in fast-paced and