Manager, WW Communications

Introduction

Werfen

 

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.  We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

 

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Overview

Position Summary:

This position sits within Worldwide Communications (Marketing Communications) and reports to the Senior Manager of Worldwide Communications. The role focuses on advancing global product brand marketing through strong creative leadership, clear messaging, and high‑impact campaign planning. It is responsible for developing campaign concepts, messaging frameworks, and marketing assets that support product brands across their lifecycle, from launch through sustained promotion. 

 

The role partners closely with product teams and regional marketing teams to deliver cohesive, ready‑to‑use campaign elements that enable consistent execution across markets while allowing for local activation. In addition to campaign development, the position contributes to global standards, processes, and planning that support efficient, high‑quality delivery of promotional assets and programs. 

 

Success in this role requires independent initiative, strong business acumen, outstanding organizational skills, demonstrated experience in brand marketing and advertising, and the ability to influence without authority. 

 

Position is based in Bedford, MA on a hybrid basis (3 days minimum onsite) 

Responsibilities

Key Accountabilities: 

• Manage downstream product marketing for Acute Care Diagnostics or Hemostasis  
• Project management for end-to-end promotional material development, partnering closely with external agencies and MLR approvals 
• Manage internal communications and PR 
• Edit and proofread manuscripts and layouts 
• Assess and provide input on graphic layouts, based upon sound design principles 
• Develop marketing strategies, product positioning and messaging
• Plan and execute global product advertising program
• Manage global tradeshow planning and related activities
• Partnering internally, update product information on website, regularly and as needed
• Maintain/manage budgets 

 

Internal Networking/Key Relationships:

• TBD based on departmental needs

 

Skills & Capabilities: 

• Strong business judgment with the ability to translate strategy into decisive action 
• Demonstrated leadership and project ownership in fast‑moving, high‑visibility environments 
• Highly self‑directed, proactive, and comfortable driving work independently 
• Excellent written and verbal communication, with the ability to influence across levels 
• Strong command of brand marketing and advertising fundamentals, including review of copy and creative 
• Solid understanding of design principles and the ability to elevate creative output through feedback 
• Exceptional organizational and project management skills across multiple priorities and stakeholders
• People management experience preferred, or demonstrated potential to lead and develop others
• Proven ability to collaborate effectively with diverse, cross‑functional teams 
• Experience with MLR approval platforms 

Qualifications

Minimum Knowledge & Experience Required for the Position:

• Bachelor’s or Master’s degree in Marketing, Business, or a related discipline; MBA preferred
• Minimum of 5 years of experience in Brand Marketing or Marketing Communications, either industry‑side or agency‑based 
• Experience in the healthcare industry preferred, particularly within medical diagnostics, pharmaceutical, or similar regulated environments 

 

International Mobility Required:  No

 

Travel requirements:

• Approximately 20% of time

 

The annual base salary range for this role is current