Associate Director, Digital Standards

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

The Role

We are looking for a proactive, self-driven Global Associate Director to join the PMX Global team, based in New York. This role would suit an individual with a 5-7 years of experience in activation, measurement, and digital strategy. The candidate will need to be able to multi-task across numerous projects and communicate across multi-markets and Publicis agencies. The candidate would need to be able to think about best practices centrally that scale from a global perspective, but also consider local market nuances such as languages or customs to help generate solutions. The role will report into the Director, Digital Standards.

Team/Department Profile

PMX is the trading arm of Publicis Media, working with all Publicis Agencies (namely, Starcom, Zenith, Spark, Digitas, & Performics – as well as local agencies), in Publicis Media Markets, with some assistance provided to our P1 (emerging) markets as needed. The team works with internal PM teams, Media & Technology Partners, and Clients. The PMX Global team provide both strategic advice and trading/commercial direction. The main functions of the team are:

• Media Quality: Protection of the investment made across media, platforms, and talent

·       Driving the highest quality for Attention metrics for Viewability & Ad Fraud

·       Key stakeholder in Verification Partner relationships, driving product roadmaps & process

·       Ensuring verification standard are enforceable through the right accountability structure

·       Producing thought leadership documentation on relevant industry topics

·       Influencing the market to create the right products for our clients, and in certain situations create alphas & betas for Publicis clients where products are deficient for emerging channels

• Brand Safety & Suitability: Delivery of Media within a specific targeting parameter

·       Creating frameworks for advertisers to succeed across platforms and partners to protect against brand safety and suitability

·       Aligning thought leadership to the value of freedom of speech vs. organic reach of UGC within social platforms

·       Ensuring advertisers are responding appropriately to incidents

• Brand Integrity: Reflection of how well a brand adheres to consumer expectations.

·       Helping clients and agencies understand the key pillars: Purpose, Authenticity, Trust, and Ethics

·       Creating scalable solution and thought leadership for how brands can respond in a more meaningful way to their consumers

Responsibilities

• Client

·       Educational sessions on Publicis’ approach to Digital Standards

·       Creation of client frameworks and global goals

·       Organizing client deliverables by market and assessing client readiness across Digital Standards

• Internal

·       Hosting educational webinars

·       Creating thought leadership pieces or POVs that scale across Publicis content platform

·       Developing a compliance framework to ensure consistency in our global approach

·       Audit current practices based on industry standards

·       Cultivate relationships across client teams to better address industry challenges and best practices

·       Creating new business framework that help position Publicis as a leader in Digital Standards 

• Verification Partners & Media Partners

·       Working with Verification partners to manage pitches, create new ways of working and drive product roadmap (inputting PM needs for long-term growth)

·       Working with media partners on PMX Digital Standards requirements

·       Compare platform policies and standards as to how they address safety standards and enforcement

·       Ensure under-represented partners have a voice to deliver higher standards based on advertiser needs

• Industry Councils

·       Advocate on behalf of Publicis clients and create a feedback loop for Publicis clients to be informed of any future industry changes

Qualifications

Key Requirements

This role requires a very proactive perso