Jobs and Careers

Director of Marketing and Retail Strategy, James Patterson Publishing Program

New York City, United Statesfull_timeVerifiedPosted 12 Sept 2025

💰 $130,000/yr($110,000/yr – $130,000/yr)

About the role

SUMMARY: The Director of Marketing and Retail Strategy is responsible for leading the strategic direction and execution of consumer-facing marketing and retail initiatives across the Patterson publishing program. This role requires a results-driven leader who thrives in a fast-paced, evolving environment, with the ability to design and execute impactful marketing campaigns, produce actionable sales insights, and develop innovative growth strategies in collaboration with senior leadership. ESSENTIAL DUTIES AND RESPONSIBILITIES:

Campaign Leadership: Design, execute, and report on consumer-facing marketing and advertising campaigns for 12+ major frontlist and key backlist initiatives per year, ensuring alignment with author, publisher, and imprint goals
Sales & Analytics Reporting: Produce weekly and quarterly reporting on sales data and trends with meaningful commentary, including analysis of the impact of consumer and trade-facing campaigns and retail sales initiatives
Growth Strategy: In conjunction with the Publisher, set and execute new growth strategies that expand readership, strengthen brand positioning, and support long-term program sustainability
Cross-Functional Collaboration: Partner with key stakeholders—including the Publisher, Associate Publisher, and James Patterson to ensure strategic buy-in and alignment across editorial, sales, publicity, art, and advertising & promotion.
Budget & ROI Oversight: Build analytics that justify marketing spend, and collaborate with the advertising and promotion department to determine and manage campaign budgets.
Innovation & Best Practices: Stay abreast of emerging marketing and retail practices across publishing and adjacent industries, introducing new strategies to strengthen the imprint’s marketing performance.

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

Brand Experience: Demonstrated experience working on major brands or comparable high-profile publishing programs.
Cross-Functional Leadership: Proven ability to collaborate across departments, manage multiple stakeholders, and lead complex campaigns from concept to execution.
Organizational Excellence: Highly organized with the ability to track, manage, and report on multiple projects simultaneously while maintaining attention to detail.
Marketing Expertise: A strong working knowledge of current marketing, consumer engagement, and social media practices.
Professional Presence: Strong consultative, communication, and relationship-development skills, with the ability to represent the program at the highest levels internally and externally.
Results Oriented: Motivated, resourceful, and accountable, with a track record of delivering measurable results and driving growth.

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers. Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The compensation for this position is $110,000-$130,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects. The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disabili