CPG National Account Manager
Bagel BrandsAbout the role
Brand:
Bagel BrandsBagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world. They let us laugh, smile, and enjoy each other’s company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone’s day than with a warm, fresh-baked bagel and a heart-felt good morning.
We are currently hiring a National Account Manager to join our commercial team!
The CPG division is a fast growing component within Bagel Brands. Through our CPG business, we are able to serve our branded bagels to thousands of grocery store shoppers by being available where they already shop for their families.
The National Account Manager will lead customer relationships with Bagel Brands CPG retailers. This role is accountable for managing performance and identifying areas for growth within existing customer base.
We offer full benefits (Medical, dental, vision, HSA/FSA, disability, life insurance), bonus eligibility, 401k+ company match, self-managed PTO, tuition reimbursement, adoption assistance, EAP, and more! This is a hybrid role with 2-4 days working at our office in Denver on I-25 & Colorado Blvd. The position requires 25% travel to support customers and participate in trade shows. We are targeting $110,000-$130,000 base salary with annual 15% bonus potential.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:
Develops and maintains relationships with National Accounts
Serves as the primary point of contact for national account customers, addressing inquiries and resolving issues
Primary focus will be on customers such as: Kroger, Walmart, Target, Publix, Amazon
Develop and manage customer promotional plans and sales strategies to achieve revenue targets
Analyze market trends and competitive landscape to identify growth opportunities
Work closely with cross-functional teams (marketing, supply chain, finance) to ensure alignment on product offerings and promotions
Collaborate with sales team members to share insights and best practices
Monitor and analyze sales performance metrics, providing regular reports to management
Develop customer level sales forecasts
Manage broker network, oversee and coordinate activities of external brokers to ensure alignment with sales objectives
Audit customer program execution
Analyzes customer data and provides insights, adjust strategies based on performance data and feedback
Negotiations for promotional agreements with national accounts
Identify and pursue new business opportunities within existing accounts
Stay informed about industry trends and emerging market opportunities
Secondary focus will be distributor partners (KeHE, GFI)
REQUIRED KNOWLEDGE, SKILLS & ABILITIES
Excellent verbal and written communication skills
Ability to build internal and external facing presentations
Self-starter, takes an idea and runs with it
Bring ideas to improve process, curiosity mindset
Demonstrates customer leadership, is the face of the organization to National Accounts
Collaborative approach to problem solving – cross functional leadership across the organization
Entrepreneurial mindset, takes on challenges, everyday is a new challenge
Demonstrates ability to develop account level distribution, promotion, pricing plans
EDUCATION – TRAINING – EXPERIENCE
Experience managing broker network
Experience with industry trade shows
Proficient in Microsoft Office
Proven track record of exceeding sales goals and delivering against customer targets
5-7 years of experience in sales within the CPG industry required
Experience calling on national accounts required (Kroger preferred)
25% travel required to attend trade shows and customer meetings
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s