Product Marketing Manager, – Signals

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Product Marketing Manager, – Signals Responsibilities

• Drive signals and ads ecosystem product strategy bridging short-term execution and long-term vision.
• Identify opportunities conducting industry research, including deep quantitative, qualitative and competitive analysis.
• Analyze signals product performance, synthesize industry feedback and advocate improvements.
• Manage comprehensive, cross-functional activities including betas, product positioning and naming projects.
• Partner effectively with Marketing and Communications teams to lead successful product marketing communications around test and launch phases and clearly communicate value proposition of new products to go-to-market teams.
• Identify significant long term strategic opportunities based on research, analysis, and a strategic view of the direction of the market.
• Perform data and financial analysis and review business plans for strategic insight.
• Lead market assessment, quantitative analysis, qualitative feedback and synthesize feedback to Product Management and Engineering.
• Help shape the signals and ads ecosystem product roadmap based on research, analysis and a strategic view of the market.
• Define and manage comprehensive go-to-market strategy and planning including positioning, communication of value proposition, launch strategy, PR, sales and partner materials.
• Partner closely with many cross-functional teams, including Marketing Communications, Sales Leadership, PR, Training and Product Management to drive the execution of product launches and ongoing adoption of key products.
• Drive Signals product adoption and usage rates by driving post-launch product changes, creating market-facing programs and providing effective product launch support to sales and partners.
• Identify compelling industry Signals and ads ecosystems trends and define unmet and emerging customer needs over years based on market trends and customer behavior.

Minimum Qualifications

• Requires a Master’s degree in Business Administration, Marketing, Economics, or related field and 5 years of work experience in a product marketing or product management capacity (working with sales and or engineering leadership). Required experience must include 5 years of experience in the following:
• 1. Communicating with technical, business, and external stakeholders.
• 2. Influencing behavior at a variety of levels in the organization, including cross-functional managers and teams to drive results.
• 3. Defining and managing comprehensive go-to-market strategy and planning by coordinating many cross-functional teams to drive the execution of product launches and ongoing adoption of key products.
• 4. Creating go to market strategies for complex/technical-related products.
• 5. Presenting to technical, business, and external stakeholders.
• 6. Distilling complex information for unfamiliar audiences.
• 7. Crafting analysis and opportunity sizing to support channel marketing and sales campaigns and efforts.
• 8. Navigating ambiguous work environments and leveraging internal and external resources for support.

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the r