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Negotiator, Local Investment

Publicis Groupe
United Statesfull_timeVerifiedPosted 16 Oct 2023

About the role

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

Ignite your career as a Local Negotiator in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that Local Media is dynamic and more important than ever, providing clients with market specific strategies that maximize results while reducing waste. Publicis Media Exchange has a re-imagined Local Media bringing together our Collective, Spark, Starcom, and Zenith agency brands. Discover the difference that PMX has to offer. Join our team and you could be doing your best work on behalf of our envied client roster. The Publicis Media Exchange activates across all local media channels too, including Television, Radio, Streaming Audio, and Digital Video (OTT/CTV/VOD).

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Our Negotiator roles are the critical thread connecting the marketplace to client goals and outcomes. In this role your passion for learning marketplace pricing and dynamics will be pivotal to our success.

As a Negotiator, you will:

·       Build schedules for medium ranked and/or medium complexity markets based on client guidelines for Local Video and Audio

·       Work closely with Supervisor to understand key client initiatives and timelines to proactively prioritize and manage workload

·       Collaborate with Supervisor to leverage PMX benchmarks within Investment of Local video and audio campaigns

·       Work with Supervisor to adhere to the most updated client buying guidelines for assigned clients

·       Input and optimize any sports and special campaigns previously negotiated for assigned clients and markets by the Specialist Team, communicate with the team any issues

·       Integrate PMX partner deals within schedules for Local Video and Audio

·       Monitor and optimize delivery of Local Video and Audio investments within flight when current data is available

·       Inform Client Leads of any issues with a PMX partner's ability to deliver against any deal KPIs and excessive makegoods

·       Report and monitor preemption and makegood levels with Client Leads and Analysts, and work with sellers to drive improvement

·       Drive added value and ensure stations are adhering to delivery standards

·       Provide key data to marketplace behaviors throughout the year utilizing the Hotsheet for nuances and input

·       Monitor and inform Client Leads of marketplace pricing updates

·       Advocate for multicultural & diversity inclusion through Investments. Champion the 4As Fair Play Charter and all other diversity and inclusion initiatives.

·       Mentor and train Associate Negotiators on negotiating strategies across Local Video and Audio Channels

·       Successfully complete Media training beyond the 101 level

·       Conduct all post buy performance tasks including but not limited to override input and rationale documentation, final delivery reporting, securing and tracking owed A

Qualifications

  • If you are great with people, are approachable, collaborative, responsible and accountable. If you exhibit sharp attention to detail and strong math skills. If you have a basic knowledge of Excel and are willing to learn new systems and platforms, then this could be a great opportunity for you! No previous experience is needed.
  • 2-5 Years in Advanced Media Investment (specific knowledge in CTV and/or OLA)
  • Strong understanding of OTT/CTV & OLA Investment measurement
  • Ability to learn various media platforms: Media Ocean, (SpectraOX & PRISMA), Google Campaign Manager
  • Intermediate knowledge of Excel

#LI-Hybrid

REQ # 23-6862

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to gr

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Publicis Groupe

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