TikTok Shop - Category Creator Specialist Team Lead - Fashion

About the Role

Our ideal candidate is an self-starter with the ability to creatively connect brands, creators, content, and commerce. We are looking for individuals who are inspired by big ideas - and welcome those who thrive in ambiguity and disruption. The Category Creator Specialist will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and creator identification and onboarding, merchant content strategy development & execution and optimization. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We're onboarding some of the world's largest, most exciting and on trend brands in one or more categories and need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.



Responsibilities

- Develop and execute the Content and Creator strategy for a category vertical. Partner with Industry and Category Leaders to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate the creators to achieve the best results for the merchant

- Manage a team of 4+ Category Content Specialists to develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals. Own the team's operations playbook, their training and development, as well as optimizing their processes with creators and category managers over time

- Recruit creators who align with our merchants' values, target audience, and product offerings

Develop effective creator briefing templates and materials to accelerate the production process

Manage the creator sampling process from start to end, and measure/optimize availability, speed, and conversion

- Own creator-facing engagements for merchants and partner with Industry and Category leaders to resolve issues. Develop the optimal process to execute at scale as the business grows

- Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization

- Develop the optimal process to execute at scale as the business grows

- Maintain a pulse on popular products with your category vertical, current e-commerce tactics and overall industry trends

- Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities