Global Integrated Marketing Lead

Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 700+ million rides in 250+ cities on 5 continents, replacing an estimated 150+ million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, Lime continues to set the pace for shared micromobility globally.

Lime is hiring a dynamic Global Integrated Marketing Lead to join our Brand Marketing team, reporting to the Director of Brand Marketing.  The Global Integrated Marketing Lead will spearhead global (multi-market) brand marketing and activation campaigns that strengthen Lime’s brand and reputation among riders, local city policymakers, key opinion leaders globally. 
Lime is at an exciting inflection point as we scale rapidly toward our next stage of growth. As we grow our category leadership, we are transitioning to a more structured, high-performing organization and need someone who thrives in this evolution. The ideal candidate has experience scaling teams, products, or processes in a fast-paced, high-growth environment and can balance execution with strategy. In this role, you will help design and implement systems that enable us to move quickly while maintaining quality and efficiency. This is a unique opportunity to make a significant impact as we build the foundation for long-term success.

What you'll do:

• Lead strategy development, creative development, sell-in and execution of global, multi-market tentpole campaigns with the goal of driving awareness for the brand (and our offerings) while improving perception of Lime among our core audiences
• Work closely with local Lime teams (comms & brand, operations and government relations teams) to understand marketing and brand needs for the region (the business brief), architect strategic marketing campaigns to address local needs while balancing the needs of the master brand 
• Own all aspects of integrated global brand campaign development in our cities across offline, experiential paid and owned channels, including goal-setting, message development, campaign execution and measurement
• Project manage the localization and adaptation of global campaigns to be on-brand, on-time and on-budget
• Act as the “center of the wheel” amongst cross functional partners and our team (Brand, Comms and Creative) to create impactful campaigns that supports our consistent brand voice globally, knowing how to appropriately customize to the needs of each city and its riders
• Track KPIs and present results of launched initiatives and implement operational improvements

About you:

• 7-8+ years experience working on integrated marketing campaigns
• Experience managing multiple global marketing campaigns, with channels including paid media, off-line activations and experiential
• Possess the ability to both lead AND execute major global campaigns with an eye for efficiency and creative excellence  
• Proactive, detail-oriented, creative and high-energy team player 
• Possess the keen ability for great storytelling and to write (and present) an amazing deck
• Experience working in a global company across time zones, with an understanding of how to both maintain consistency of global messaging as well as openness to understanding and applying cultural nuances 

Preferred Qualifications
• Great instincts and ability to confidently communicate with and influence a diverse audience with diverse priorities
• Able to write and articulate a great strategy and set up and present campaign/creative ideas that will align internal and cross-functional stakeholders.
• Strong writer and communicator who can write creatively across channels, including social media, and who just “gets it” 
• Able to seamlessly build trusted relationships across all levels

The anticipated salary range for this position is $90,000 - $160,000. Annual performance bonus, equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the candidate’s location of residence, the successful candidate's skills, experience and other qualifications. In addition to base salary, some roles may be eligible for a variable performance-bonus based on a combination of company performance, employee performance, and management discretion.
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