Senior Channel Manager

Wholesale Channel Manager

 

Function: Commerce – Off-Trade

Salary: £71,080 - £79, 442 plus 15% benefits allowance (can be taken as cash), and further benefits listed below

Contract: Permanent

Location: London / Remote with regular travel to London

 

Latest Closing Date: 7th May 2025. Please note where we receive high volumes of applications we may choose to close the vacancy early so don't delay applying!

 

About the Role
In this role, you’ll report to the Beyond Beer Business Unit and take the lead on delivering the commercial and execution strategy for launching a new brand within the wholesale channel, working closely with our Off-Trade customers.

 

Your focus will be on driving brand growth and implementing a strong sales strategy. You’ll build and maintain strategic customer relationships, manage pricing and trade marketing execution, and leverage category insights to ensure our brands grow in a scalable, commercially sound, and sustainable way.

 

Some of the role’s key responsibilities include:

• Own the Sales & Customer Strategy: Work with key customers and define a roadmap for growth across key channels, building and maintaining strong customer partnerships.
• Shape the Commercial & Execution Plan: This is your plan to build! You will work closely with your leader and an external party.
• P&L Ownership: Take full accountability for the brand’s P&L, ensuring profitability and sustainable growth.
• Brand Building: Ensure the brand is introduced and nurtured in the right way into the trade, aligning with Heineken’s long-term vision and growth ambitions. EG The right customers, stores, geographies.
• Performance Tracking: Monitor key performance indicators (KPIs), analyse data, and adjust strategies to optimize brand and customer performance.

About you:

We’re looking for someone with a highly commercial, entrepreneurial, and collaborative mindset – someone who can balance long-term strategic thinking with day-to-day execution. You’ll work closely with internal stakeholders and external partners to build a compelling go-to-market approach that drives brand awareness, trial, and sustainable distribution.

 

Other things you may have:

• Strong commercial experience, including full P&L ownership, as you will be responsible for driving profitability and making strategic financial decisions.
• Proven experience in sales and customer management, preferably within the drinks industry.
• An entrepreneurial mindset – you’re comfortable working in a high-growth, innovative environment where no two days are the same
• Excellent negotiation and relationship-building skills, with experience managing key accounts and trade partners

Our Benefits:

As part of the team, along with your salary you’ll also receive;

• An annual bonus
• 15% of base salary flexible benefits (can be taken as cash)
• Company funded Private Medical Healthcare
• Double matched pension (up to 10%)
• 35 days holiday
• A monthly case of our delicious ciders and beers!
• Comprehensive Opportunities to develop.

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

 

The application

If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.

 

Please note, we may close vacancies early where we receive significant numbers of applications, so don’t delay!

 

If you need any adjustments made to support your application, for example if you require information in