Brand Manager - CRAFTSMAN

Brand Manager - Craftsman

Towson, MD

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

Global Brand Management builds and executes comprehensive global brand strategies aligned to achieve organizational brand growth goals. This function is laser focused by brand and aligned by category to identify, understand and drive end-user messaging and build equity strategies that will be relevant, creative and compelling. Global Brand Management will create brand positioning, brand fundamentals and brand equity creative & messaging, as well as key global category, product messaging and marketing playbooks for NPD. The Global Brand Management teams will also influence product and category decisions, brand visual design language and brand digital master creative and architecture. This team will ensure regional activation teams, licensing partners and other organizational stakeholders are executing in a manner supporting the Global Brand Equity.

The Job:  

The Brand Manager is responsible for planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting including product launch planning, product messaging, photography, video and collateral development, campaign management, retail merchandising and sales promotion. You’ll get to:  

• Understands and Creates a vision for the future of the brand and establish a roadmap to elevate brand positioning in the hearts and minds of end users
• Manage brand marketing campaigns, including but not limited to, content and full campaign toolkit creation, optimizations and reporting
• Partner with Global Brand team to ensure alignment on campaign look, feel and messaging.
• Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline)
• Enroll and engage product and commercial partners and senior leadership to plans proposed
• Coordinate with cross-functional teams and with agency partners to plan, develop and deliver dynamic, world-class content
• Partner with the research team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories
• Work with cross function teams to gather and streamline market data, insights, &  business performance to build a strategic brand marketing approach.
• Uphold and maintain brand fundamentals

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• 3+ years of brand marketing experience
• Bachelor’s degree in marketing or communication or related field.
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights to drive decisions, optimizing and reporting out on performance
• Communicates effectively throughout organization

The Details:  

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:  

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more