Pricing Analyst

Pricing Analyst

CommonSail Investment Group

Position Summary

The Pricing Analyst plays a critical role in developing and executing dynamic pricing strategies to optimize occupancy, revenue, and profitability across our senior living communities. This role supports all pricing functions including rent, levels of care (LOC), supplemental fees, market analysis, data reporting, and the development of future pricing infrastructure. The Pricing Analyst will work closely with Sales, Operations, and Finance teams to ensure pricing reflects market dynamics, community needs, investor expectations, and resident value.

Key Responsibilities & Accountabilities

Dynamic Pricing Strategy

Design, manage, and continuously refine a responsive, performance-driven pricing model across multiple community types:

• Pricing Categories: Rent, Wellness (LOC), Supplemental Fees
• Community Types: Stabilized, Focus communities, New builds, Acquisitions
• Wellness Pricing (LOC: Levels of Care): Monitor rate appropriateness, profitability, renewals, ATB increases, and performance tracking
• Fee Structures: Tiered pricing based on brand positioning and willingness to pay; includes respite rates and supplemental services
• Market-Based Tier Pricing: Maintain accurate and current rate positioning per community type and product level

Renewals & Rate Management

• Execute the strategy for annual and anniversary rate increases
• Align pricing updates with acquisitions and legacy portfolio requirements
• Drive process development, documentation, and cadence for rate renewals

Concessions, Deals & Discounts

• Develop and manage strategic concession frameworks in Salesforce, based on:
  • Market demand
  • Property performance
  • Investor expectations
• Monitor, track, and forecast:
  • Discounts
  • Concessions
  • Guardrails
• Tools: Salesforce for tracking and strategic implementation
• Support training for Sales and Operations teams to apply discount strategies appropriately

Sales Collaboration & Training

• Monthly Sales Leader Reviews:
  • Analyze top and bottom performers
  • Evaluate discount usage, revenue performance, and pricing opportunities
• Sales Training Support:
  • Equip teams with data and training around:
    • Service positioning
    • Competitive differentiation between Enhanced Living (EL), Assisted Living (AL), and Memory Care (MC)
    • Fe