Senior Analyst, Analytics

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

Overview:

We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story.

Role Objectives:

Senior Analysts form the foundation of the Analytics team. They explore data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Manager to learn the most efficient and effective ways of wrangling with data, prioritizing analytic requests, and develop skills to become full-fledged story tellers.

This role will support Zenith’s work with a large pharmaceutical client. You will help own reporting on a number of major diabetes, immunology, oncology and neurology brands. You will explore and help refine leading and lagging metrics that empower our strategy and media buying teams to optimize digital campaigns across channels, from streaming services to social networks and partner websites. Our clients are innovative and hungry, and so are we. You should be comfortable with ambiguity and change, able to juggle multiple projects and develop deep insights that speak to multiple audiences. Our senior analysts are more than number crunchers; they are data detectives who seek to answer the “why” behind the trend. They are strong communicators with a desire to be client facing and develop the skills needed to take on greater people and project management responsibilities.

Qualifications

• B.A. or B.S., preferably in a quantitative field such as Mathematics, Statistics, Computer Science, Marketing/Advertising or equivalent experience
• 1-2 years of experience working with large data sets or conducting quantitative analysis
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• Agency experience highly preferred
• Ability to service clients, partners and internal stakeholders by understanding needs, developing creative solutions, and delivering on those solutions with accuracy, diligence and a sense of urgency
• Strong attention to detail with the ability to QA others’ work as well as your own
• Ability to speak and write effectively for a variety of audience types and management levels
• Experience and comfort with presenting work by phone, Zoom or within small groups
• Comfort in a remote or hybrid environment, where most interactions with teammates and clients are virtual
• Familiarity with SQL, Python, R or other programming languages
• Experience working with relational databases and an understanding of ETL/ELT concepts
• Knowledge of web analytics tools such as Google Analytics, Adobe Analytics, etc.
• Proficiency in Microsoft Office software such as Word, Excel, PowerPoint and Teams
• Advanced skills using pivot tables, lookups and formulas, and building polished presentations
• Knowledge of data visualization and dashboarding tools like Tableau, Data Studio or Power BI

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. 

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