Business Development Representative - US
DeepHealthAbout the role
Job Summary
The Business Development Representative (BDR) is a fully qualified, journey-level sales professional responsible for driving new business acquisition across DeepHealth’s Enterprise Imaging portfolio. Working independently with review at critical points, the BDR develops and executes prospecting strategy across health systems, hospital networks, radiology groups, and multi-site imaging organizations to generate qualified pipeline and expand DeepHealth’s presence in the enterprise imaging market.
The role applies complete knowledge of healthcare IT, enterprise imaging architecture, and complex B2B sales motions to opportunities of diverse scope — evaluating identifiable factors with limited up-front information, adapting existing approaches, and using sound judgment and interpretation to advance accounts toward close.
The BDR enhances relationships and networks with senior internal and external partners across the radiology informatics community and serves as a knowledgeable, consultative voice in the market.
Requirements
Essential Duties and Responsibilities
Pipeline Generation & Prospecting
• Independently build and execute outbound prospecting strategy targeting net new Enterprise Imaging opportunities across health systems, hospital networks, radiology groups, and multi-site imaging organizations — prospecting into accounts to generate qualified pipeline and expand DeepHealth’s presence in the enterprise imaging market.
• Develop multi-touch outreach sequences (phone, email, LinkedIn, conference follow-up) tailored to technical and clinical buyer personas — including CIOs, PACS admins, radiology informatics leads, and department heads
• Research target accounts to identify technology environments, incumbent vendors, contract renewal windows, and organizational priorities that create displacement or expansion opportunities
Multi-Stakeholder Engagement & Discovery
• Engage credibly across the three-buyer dynamic that defines enterprise imaging deals: PACS administrators and radiology informatics teams as technical champions who evaluate architecture, integrations, and workflow fit; radiology department heads and radiologists as clinical champions whose daily-use buy-in is non-negotiable; and CIOs and IT leadership as the economic authority who control budget, own procurement, and ultimately sign off. Adapt style and message to each audience.
• Qualify opportunities against defined criteria (budget, authority, need, timeline) with particular attention to procurement complexity and IT governance structures common in health system environments
• Partner with Solutions Engineers early in the cycle where technical depth is required to advance a conversation. May need to conduct high-level discovery calls to map technology environments, current imaging configurations, integration requirements (HL7, DICOM, FHIR), and enterprise IT roadmaps.
Cross-Functional Collaboration & CRM Discipline
• Partner with Enterprise Imaging Account Executives to align on territory strategy, target account prioritization, and handoff criteria
• Operate in a coordinated territory model alongside the Population Health commercial team under a shared-account, split-buyer approach — the EI BDR owns the IT, informatics, and radiology leadership track while the Pop Health BDR runs the clinical AI track within the same organizations — driving regular joint account planning to surface a unified DeepHealth commercial motion across enterprise imaging and clinical AI
• Maintain clean, complete, and up-to-date records in Salesforce — including contact data, technology environment details, buyer role mapping, activity logs, and opportunity stage progression
• Share competitive intelligence and field learnings with Product, Marketing, and Commercial leadership to inform positioning, roadmap, and go-to-market strategy
Brand & Market Presence
• Develop and maintain deep fluency in DeepHealth’s Enterprise Imaging portfolio and stay current on competitive offerings and market trends
• Build credibility in the radiology informatics community through knowledgeable, consultative engagement that goes beyond transactional outreach; advise prospects and partners on difficult or unfamiliar subject matter
PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time.
Minimum Qualifications, Education and Experience
· Minimum of 5 years of related experience with a Bachelor’s degree; or 3 years with
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