Senior Manager, Product Management (MarTech)
GEICOAbout the role
We are looking for a Senior Manager, Product Management – Marketing Technology to lead a team of senior and principal product managers across our AI-first MarTech platforms. This leader will be responsible for accelerating our in-house investments across intelligent campaign management, advanced customer data platforms, and omnichannel orchestration (email, SMS, push notifications, in-app, and beyond).
This role reports to the Senior Director, Product Management and will play a key leadership role in scaling the next generation of data and AI-driven customer engagement capabilities.
Position Responsibilities
As a Senior Manager, you will:
Define and drive vision and multi-year product strategy for GEICO’s in-house Marketing Technology stack, AI-powered orchestration tools, and campaign intelligence systems
Lead, mentor, and grow a team of Senior and Principal Product Managers, fostering a strong product culture rooted in data, experimentation, and business impact
Partner with Engineering, Data Science, CRM, Compliance, and Customer Experience teams to ship scalable, secure, and intelligent marketing capabilities
Champion AI and machine learning capabilities such as predictive modeling, propensity scoring, LLM-powered content optimization, real-time decisioning, and dynamic journey construction
Evolve the internal MarTech stack to support channel-agnostic activation across email, SMS, push, mobile app, IVR, and future channels
Define OKRs, success metrics, and analytics frameworks to track platform performance, team velocity, and business value delivery
Basic Qualifications
Bachelor’s degree in Marketing, Computer Science, Engineering, or related field
8+ years of product management experience in Marketing Technology, with 3+ years in people management roles
Deep expertise in building and scaling platforms such as: Marketing Technology, Customer Data Platforms (CDPs), Campaign Orchestration Engines, Real-time Personalization Systems, AI/ML-powered Lifecycle Tools
Experience working closely with Marketing and Growth teams on segmentation, targeting, attribution, and channel activation
Proven track record of delivering AI-driven marketing solutions that measurably improved business performance
Strong leadership, communication, and cross-functional collaboration skills
Preferred Qualifications
Experience with open-source or cloud-native MarTech solutions (e.g., Segment, Braze, Iterable, Salesforce Marketing Cloud, Snowflake)
Familiarity with AI/ML use cases such as churn prediction, next-best action, copy generation, and automated experimentation
Knowledge of data privacy and compliance regulations (GDPR, CCPA, CAN-SPAM)
Annual Salary
$140,425.00 - $229,600.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
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