Associate Director, HCP Experience – US Pain
VertexAbout the role
Job Description
General Summary:
Vertex is seeking a talented marketing professional to join the US Pain Business Unit to support the HCP experience with JOURNAVX. The Associate Director, HCP Experience will play a critical role in shaping and delivering best-in-class experiences for healthcare professionals (HCPs) as we continue the launch of JOURNAVX, a novel selective pain signal inhibitor of NaV1.8 in acute pain.
This role will focus on designing and executing integrated HCP engagement strategies across key touchpoints of the education and prescribing experience. The individual will work closely with the Senior Director, HCP Marketing to bring the HCP strategy to life and ensure a seamless, impactful experience across the customer journey.
This role reports to the Senior Director, HCP Marketing for the US Pain Business Unit.
Key Duties and Responsibilities:
Execute HCP Experience Strategy
Partner with the Senior Director, HCP Marketing to translate brand strategy into impactful HCP experiences across channels and touchpoints
Own Key Experience Components
Support the development and execution of integrated HCP engagement plans, including payer pull-through, PSP changes and other capabilities across the HCP workflow.
Ensure alignment and consistency of messaging and experience across all HCP-facing channels
Enhance Omnichannel Engagement
Partner cross-functionally to help map and optimize HCP journeys across channels
Support test-and-learn initiatives to improve targeting, personalization, and engagement effectiveness
Develop Promotional Materials
Lead development and refinement of HCP promotional materials in partnership with agencies and cross-functional teams
Ensure materials are aligned to brand strategy, compliant, and tailored to target HCP segments
Drive Execution Excellence
Manage agency partners and internal processes to deliver high-quality work on time and within budget
Support brand planning and execution processes, ensuring alignment to strategic priorities
Collaborate Cross-Functionally
Work closely with field leadership, medical, market access, and other marketing teams to ensure an integrated HCP engagement approach
Contribute to cross-functional HCP engagement forums and planning processes
Support Innovation & Continuous Improvement
Identify opportunities to enhance HCP experience through new capabilities, channels, and technologies
Contribute to a test-and-learn culture focused on continuous improvement
Compliance & Culture
Ensure all activities align with legal, regulatory, and compliance requirements
Role model a culture of integrity, collaboration, and accountability
Leverage Data & Insights
Partner with Market Insights and analytics
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