Director, Marketing Technology Strategy & Operations

The NFL is hiring a Director, Marketing Technology (MarTech) Strategy & Operations.  This Director will serve as a key strategic partner to the Head of MarTech, responsible for aligning marketing technology investments with business objectives. This role leads strategic planning, intake governance, adoption enablement, operational execution, and ROI measurement across a growing MarTech ecosystem. The Director will act as a bridge between product, technical, and business teams to ensure platforms are delivering measurable impact, supporting global scale, and enabling fan-first experiences across all touchpoints. They will own the intake and prioritization framework that governs how MarTech resources are deployed across clubs, international markets, and central business teams. Success in this role requires deep partnership with Marketing, Product Management, Solutions Architecture, Digital Media, and Data & Analytics to ensure platforms are used effectively and evolve based on user needs. 

 

Key Responsibilities 

• Develop and maintain a MarTech capability roadmap aligned to business and fan engagement priorities. 

• Establish and lead intake and prioritization processes across Clubs, international markets, and central marketing. 

• Track adoption, platform performance, and ROI of key MarTech tools (e.g., AEP, AJO, AEM, GenAI, CJA, MMM, and content analytics). 

• Create and deliver executive-level dashboards, briefings, and strategic recommendations on platform maturity and business impact. 

• Collaborate with Product, Solutions, Marketing, and Data & Analytics teams to align delivery and usage plans. 

• Lead development of rollout playbooks, KPI frameworks, governance models, and platform training materials. 

• Build and maintain internal toolkits, training frameworks, and communication plans to support change enablement and platform adoption. 

• Manage vendor relationships and enterprise platform partners to ensure alignment with roadmap, SLAs, and evolving business needs. 

• Serve as an extended member of stakeholder business teams to capture business needs and feed them into cross-functional planning. 

• Act as a primary liaison to Clubs and international markets to scale usage, drive adoption, and surface barriers to success. 

• Support global scalability by incorporating localization needs, market-specific requirements, and flexible governance models. 

• Stay abreast of industry trends and bring insights specific to the sports and entertainment landscape into strategic planning. 

 

Required Qualifications 

• 10+ years of experience in marketing technology, digital strategy, or marketing operations. 

• 5+ years leading cross-functional MarTech or digital transformation programs at scale. 

• Experience with enterprise MarTech platforms including CDPs (e.g., AEP), journey orchestration (e.g., AJO), content management systems (e.g., AEM), and analytics tools such as CJA, media mix modeling (MMM), emerging GenAI ecosystems (e.g., Adobe Firefly, Adobe Express), and content analytics platforms. 

• Strong ability to translate business needs into platform roadmaps, enablement plans, and KPIs. 

• Proven experience building intake frameworks and operational governance models. 

• Excellent written and verbal communication skills, including experience presenting to executive audiences. 

• Strong stakeholder management skills across technical, marketing, and international business teams. 

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