Brand Marketing, Associate Director

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

220 Hutchison Rd, Rochester, New York, United States of America, 14627

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

100027 Ofc University Mkting & Comms

Work Shift:

Range:

UR URG 114

Compensation Range:

$86,482.00 - $129,723.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities:

Acts as the marketing and communications lead for assigned Programs of Excellence as well as other assigned departments, divisions, or units. Provides support and direction to the Creative team, Content Hub staff and external agencies and vendors, and ensures that marketing and communication plan and campaign elements are effectively project managed and that follow up is completed. Provides support for non-assigned areas depending on leadership priorities, bandwidth, and the intensity of work from assigned areas.

Reporting to the Director, Brand Marketing, this position provides leadership, support, guidance and strategic oversight for the University's brand and brand advertising efforts. Leads efforts to launch targeted advertising campaigns to help drive positive perceptions with key external audiences. Works in partnership with the Director to manage the development and implementation of a comprehensive enterprise brand marketing strategy that promotes the mission, vision, and services of the University. Leads efforts to establish, maintain and manage a student marketing advisory council, and a marketing subject library. Manages resources and relationships across the University to ensure alignment to the University brand guidelines. This role proactively identifies areas for greater coordination as well as partners with stakeholders throughout the University when tailored analysis and guidance is required. Leads the development of and assists with the rollout of a subset of enterprise-level, overarching marketing and advertising campaigns and materials, e.g., signature marketing materials, University 'always-on' profile elevation campaign to extend the awareness, position understanding and positive perceptions with global target audiences and targeted campaigns around reputation building.

A problem-solver, strategic-thinker and leader who translates big-picture marketing vision to implementable operational plans, and a dot-connector who understands how our marketing efforts work together to build our brand, this role ensures projects stay on-time and on-budget while managing relationships and mobilizing resources to meet goals. Provides counsel and recommendations to the AVP Marketing and Director of Brand Marketing as needed.

RESPONSIBILITIES:

• Assists the Director of Brand Marketing to establish and launch an overall `One University┐ brand strategy, including defining the brand's positioning, architecture, values and messaging platform. Ensures all marketing materials and communications accurately represent the brand's values, tone, voice and look/feel including digital, print, offline and more. Researches industry standards, develops templates, develops and leads focus groups, and creates education materials. Responsible for developing a marketing subject library of current students, faculty and alum that can be leveraged as subjects for national and global marketing campaigns.
• Leads the development of targeted national and global rankings marketing campaigns in alignment with overall brand strategy. Drives the development and execution of these targeted campaigns (paid and organic) and initiatives to help raise global, national, and local awareness, position understanding and positive perceptions of the University of Rochester. Ensures brand strategies and approaches are actioned appropriately, and marketing/ communications tactics are aligned and coordinated. Monitors and measures execution of plans and develops measurement and analysis dashboards. Utilizes data-driven insights to refine brand marketing strategies, measure campaign effectiveness and optimize resource allocation. Responsible