Digital Marketing Specialist

Job DetailsLevel: ExperiencedJob Location: YMCA Association Services Office - Louisville, KY 40202Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $47,000.00 - $52,000.00 Salary/yearJob Shift: AnyJob Category: Administration and Executive Leadership
POSITION SUMMARY: 
The Digital Marketing Specialist is responsible for executing and managing YMCA marketing efforts across email, website, and digital platforms. This role ensures timely, accurate, and strategic deployment of content and campaigns that drive engagement, participation, and conversion.

As the nation’s leading nonprofit organization committed to strengthening communities through youth development, healthy living, and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community 

ESSENTIAL FUNCTIONS:
Email Marketing


Own the build, scheduling, and deployment of association-wide emails, newsletters, and internal communications 
Ensure accuracy, segmentation, and timely delivery of all email communication 
Maintain and manage the master email calendar


Website Management


Maintain website content, ensuring accuracy, usability, and alignment with marketing campaigns 
Support landing page updates and optimization for campaign performance


Social Media 


Create day-to-day program and promotional content based on input from marketing managers, ensuring accuracy, clarity, and alignment with YMCA brand standards
Schedule content across platforms using Loomly (or similar tool) 
Coordinate posting timelines with Content Strategist


Digital Performance & Optimization


Support conversion goals for membership, programs, and registrations 
Monitor and optimize email performance (open rates, click-throughs, conversions) 
 Assist in improving user experience across website and landing pages


Analytics & Reporting


Track basic performance metrics (email, web traffic, engagement) 
Assist with Google Analytics and reporting as needed


Brand & Collaboration


Maintain YMCA brand standards and ensure consistency across all platforms 
Serve as a central resource for branch staff with access to local social media channels, providing guidance, support, and content recommendations to enhance engagement and effectiveness
Monitor branch-level social media activity for consistency, quality, and adherence to established guidelines
Collaborate closely with the marketing team to ensure alignment and execution of creative vision 
Foster a sense of community through content by promoting inclusivity and participation among all demographics


Organization & Asset Management


Maintain files in an organized and logical manner using the YMCA’s digital asset management system 
Ensure content and assets are easily accessible for team collaboration


Additional Expectations


Manage multiple projects and deadlines in a fast-paced environment 
Work occasional evenings and weekends for events, program coverage, and time-sensitive communications (including inclement weather updates)
Uphold the mission of the YMCA and demonstrate behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature 
Serve as a role model and advocate of the YMCA mission, promise, values, and voice 
Foster a culture of inclusivity, collaboration, and community engagement
 

QualificationsKNOW HOW/QUALIFICATIONS: 


Bachelor’s degree in Communications, Digital Marketing, Marketing or a related field is required (or equivilant experience).
One to three (1–3) years of experience in digital marketing, content execution, and campaign management; nonprofit or community-focused experience preferred
Strong writing, editing, and proofreading skills with close attention to detail
Experience executing content across digital platforms, including email, website, and social media
Strong understanding of social media platforms (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video
Ability to identify and implement social media trends in a timely, brand-aligned way
Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly)
Experience with email marketing platforms and website content management systems
Familiarity with Google Analytics; experience with Google Tag Manager preferred
Highly organized with the ability to manage multiple projects and deadlines in a fast-paced, execution-driven environment
Strong project management, problem-solving, and critical thinking skills
Technical aptitude with the ability to quickly learn new tools and systems
Self-starter who can work independently while collaborating effectively with cross-functional teams
Strong interpersonal and communication skills, with the ability to support internal stakeholders and con