Marketing Coordinator

Position Title & Department:

 Marketing Coordinator; Professional and Continuing Education Posting #

5608

Department Description:

The University of San Diego's Division of Professional and Continuing Education (PCE) offers a robust portfolio of courses and programs needed by aspiring professionals that evolve in response to their professional development in the fields of business, education, and health care.

PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential.

University Description:

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

Detailed Description:

The Marketing Coordinator, under direction of the Marketing Director, provides second-level support marketing efforts for Professional and Continuing Education’s degree programs to: support the execution of marketing campaigns that generate qualified leads for target programs; positively impact the fiscal performance; and assists efforts to nurture leads and increase enrollments. In addition, the Marketing Coordinator assists in the creation of research documents, reports, and content; coordinates projects; supports and monitors consistent branding and positioning for existing programs and those targeted for launch; and monitors the production of comprehensive and multi-channeled marketing and communications campaigns with the goal of generating leads and increasing student enrollments and revenue. Must have excellent writing, spelling, and grammar. Proven ability to anticipate needs and take initiative.

Duties and Responsibilities:

Assist the Marketing Director and/or Senior Marketing Manager in the development, implementation and execution of an integrated, marketing, and communications strategy, including but not limited to:

• Implementation of program-specific, multi-channeled digital marketing and communication plans for degree programs including website maintenance, email marketing, social media, organic search, and PPC activities.
• Assists in all promotional print, television, Web, radio advertising, social media and direct mail marketing of programs/courses assigned, and assists with booking of media, career and educational portals, print, broadcast, trade shows and referral development.
• Support the Marketing Director and/or Senior Marketing Manager to define keywords, audience profile, write content, and position programs for pay-per-click (PPC), search engine optimization (SEO), and online education directories (OEDs).
• Coordinate with external vendors including designers, printers, marketing services and mail processing to develop and execute jobs, such as, collateral items, HTML email, website and landing pages, direct mail, print, etc.
• Implement email marketing initiatives including message development, copy writing, design, image selection, creating/testing HTML and developing corresponding landing page.
• Supports the Marketing Director and/or the Senior Marketing Manager with the delivery of a high-converting (lead-to-student) stream of inquiries from the most cost-effective lead sources.
• Supports the processing of marketing-related contracts and invoices.

Assist the Marketing Director and/or the Senior Marketing Manager with student retention efforts, program