Senior Marketing Manager, Thought Leadership

As the Senior Marketing Manager, Thought Leadership at Wesco, you will play a pivotal role in shaping and enhancing the company's global market presence. This position is crucial for driving strategic communication initiatives that build brand awareness, foster industry leadership, and support business growth. Your efforts will directly contribute to positioning Wesco as a thought leader with trusted expertise, thereby adding significant value to our brand and business objectives.

Responsibilities:

• Develop and Lead Thought Leadership Strategies: Working with our strategic business unit marketing teams and business leaders, you will create and implement comprehensive business media relations and thought leadership strategies that align with Wesco’s business goals.
• Manage External Marketing Communications: Oversee all external commercial communication efforts, including industry and trade media relations, news alerts, bylined articles, executive visibility, and corporate alerts, while ensuring consistency and alignment with corporate and commercial messaging.
• Content Creation: Develop original content for various platforms, including articles, whitepapers, blogs, award submissions, social media, and video, to promote Wesco’s expertise and thought leadership.
• Collaborate with Wesco’s Marketing and Corporate Communications Teams: Work closely with allied Wesco teams to integrate public relations and thought leadership initiatives into broader marketing and corporate campaigns.
• Build and Maintain Media Relationships: Establish and nurture relationships with key business media outlets, industry associations, industry influencers, and stakeholders to enhance Wesco’s visibility and reputation.
• Monitor and Measure Impact: Track and analyze the effectiveness of business media relations and thought leadership activities, providing regular reports and insights to senior management. .
• Governance and Compliance: Ensure all external communications adhere to corporate, brand and communications  governance policies, and regulatory requirements.
• Manage/Collaborate With Agency Partners: Collaborate with outside PR and advertising agencies to execute thought leadership initiatives and high-value placements.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; master’s degree preferred.
• 8+ years of experience in public relations, thought leadership, or strategic communications, with a strong background in B2B environments.
• Proven track record in developing and executing successful PR, media outreach and thought leadership campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Strong analytical skills to measure and report on the impact of external communications activities.
• Experience with Cision, PRNewswire or similar tools. 
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience in managing and mentoring a team.
• Ability to travel up to 25% of the time.

Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer. 

Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.
For eligible positions, compensation may also include participation in a bonus or sales compensation plan paid according to achievement against sales targets and/or business objectives. Depending on the role, equity and other forms of compensation may also be provided as part of a total compensation package. In addition, Wesco offers a full range of benefits such as paid time off, medical/dental/vision insurance, and retirement savin