Leisure Sales Director

Job Summary

The Leisure Sales Director is responsible for driving the comprehensive Leisure vertical with a focus on the Americas region. This role leverages segment knowledge, distribution, and connectivity to execute commercial arrangements and partnerships, along with hotel-level tactics to meet the unique needs of key leisure destinations. The position promotes an insights-based selling approach that balances relationship and value-based techniques, utilizing systems and data sources such as Tableau and Salesforce. The Director facilitates achievement of sales production, pipeline, and budgetary objectives through effective use of sales-related resources, including Sales Strategy and Operations, Inside Sales Support, Key Account and Marketing Programs, and international sales resources.

Responsibilities

Strategic Sales Leadership

• Drive superior results and exceed annual room night production goals.

• Develop and implement portfolio-based sales plans and strategies to increase account penetration and secure new business.

• Coordinate deployment of Choice resources to achieve room night, revenue, and share shift objectives; review priorities regularly and adjust as needed.

• Maintain a disciplined cadence across the organization, with a consistent focus on pipeline and proactive thinking; track and manage room-night and pipeline objectives.

• Focus on high-potential growth accounts and develop deeper relationships and networking opportunities.

• Champion business transformation and change efforts in support of Sales and Marketing strategies.

Strategic and Industry Activities

• Stay current on sales effectiveness best practices and competitive positioning; provide thought leadership on deal structuring and resource utilization.

• Identify ways to break down selling barriers to increase Choice share.

• Participate in industry associations, preferably in a leadership role, to foster awareness of Choice and cultivate lead opportunities.

• Support special projects and strategic initiatives as required.

Talent Development

• Create personal development plans with each seller to foster individual growth and engagement.

• Work to evolve seller skills to fit Choice’s sales model and focus going forward (value and acquisition-oriented; ability to balance analytical and relationship skills).

• Leverage Global Sales career pathing guidelines to maintain succession plans and develop a pipeline of talent for key positions.

Qualifications

Employment Experience

• 5–7 years of sales management experience, preferably in hospitality, travel, or related services industry.

• Demonstrated experience leading sellers responsible for large enterprise accounts.

• Familiarity with vertical/industry-oriented sales structure strongly preferred.

• Proven track record of meeting or exceeding quota on large revenue targets.

Technical Skills

• Proficiency working in a CRM, preferably Salesforce.

• Familiarity with Microsoft Office products (PowerPoint, Word, Excel).

• Comfortable analyzing account and market data in platforms like Tableau to create actionable insights and recommendations.

Additional Skills & Competencies

• Ability to travel up to 40–60% to meet with enterprise customers and attend industry conferences and events.

• Location near a major city – within 30 miles of a major airport.

• Exceptional leadership skills, including the ability to create a compelling vision, demonstrate flexibility, define/lead change, and motivate others to achieve results.

• Executive presence, polished presentation and negotiation skills, and ability to engage at C-suite and procurement levels.

Education Requirements

• Bachelor’s Degree in business administration, marketing, sales, or related field preferred, or equivalent combination of education and work experience.

Salary Range

The salary range for this position is $102,345 - $124,207 annually, plus commission via participation in Choice’s Global Sales Incentive Plan.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and pai