Senior Product Manager, Coinbase Wallet

At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Ready to #LiveCrypto? Who you are:

• You’ve got positive energy. You’re optimistic about the future and determined to get there. 
• You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. 
• You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
• You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
• You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
• You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

Coinbase has built the world's leading compliant cryptocurrency platform serving customers in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy, and increase economic freedom around the world.

One of those products is Coinbase Wallet, our self-custody crypto wallet that lets users unlock Web3 and the world of crypto. Coinbase Wallet is your key to accessing dapps, earning interest with Decentralized Finance (DeFi), collecting non-fungible tokens (NFTs), and connecting with onchain-native communities. We’re on a mission to not only make the best self-custody wallet for the crypto community, but to also make self-custody wallets more user friendly and accessible for those who are yet to experience the wider world of crypto beyond an exchange like Coinbase.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning. Second, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

Read more about our values and culture here.

What you’ll be doing (ie. job duties):

• Develop and implement a large segment of Coinbase Wallet’s consumer marketing strategy
• Be the voice of the customer and trusted advisor as to how current and future Coinbase Wallet user needs and desires inform the product roadmap as well as messaging, brand differentiation, marketing content, and external communications
• Carry out multiple aspects of the product marketing lifecycle; from branding and positioning to targeted outreach and segmentation strategy, education and engagement campaigns, and ecosystem partnerships
• Work cross-functionally with product, design, engineering, brand, communications and customer support to launch new products and features
• Think big about the f