Associate Director, Web Strategy

<h2><strong>ABOUT THE JOB</strong></h2> <p>The ACLU seeks applicants for the full-time position of&nbsp;<strong>Associate Director, Web Strategy</strong> in the <strong>Communications &amp; Marketing Department</strong> of the ACLU’s National office in <strong>New York, NY.&nbsp;</strong><span data-ccp-props="{"><span class="TextRun SCXW106118647 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW106118647 BCX0">This is a&nbsp;<strong>hybrid role&nbsp;</strong>that has in-office requirements of two (2) days per week or eight&nbsp;</span></span><span class="TextRun SCXW106118647 BCX0" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW106118647 BCX0">(8) days per month.</span></span></span><span class="EOP SCXW106118647 BCX0" data-ccp-props="{"> This is a <strong>1-year term-limited</strong> position.</span></p> <p>The ACLU Marketing &amp; Communications Department creates, maintains, and expands message narratives to engage our supporters and other target audiences, to help protect and expand civil liberties and civil rights, and illustrate the value and impact of the ACLU’s work. Through our messaging, engagement with newsmakers, our written and social content, branding, and visual identity, we encourage support for the ACLU and help to create a more perfect union.&nbsp;</p> <p>&nbsp;</p> <h2><strong>WHAT YOU'LL DO</strong>&nbsp;</h2> <p><span data-contrast="none">Reporting to the&nbsp;<strong>Director of Web Strategy</strong>,&nbsp;the&nbsp;<strong>Associate Director, Web Strategy</strong> will be responsible&nbsp;for&nbsp;representing the Web channel in the Communications &amp; Marketing Department’s planning and execution of omni-channel communications and marketing campaigns. Campaigns may be focused on delivering talking points on cases and legal actions, prompting digital advocacy actions,&nbsp;cultivating awareness of the ACLU, providing critical resources to organizers and vulnerable communities, mobilizing event attendance or in-person engagement, driving fundraising performance, or responding to rapid response contexts.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></p> <p><span data-contrast="none">Working in close collaboration with the Strategic Communications team within the Communications &amp; Marketing Department, the Associate Director, Web Strategy will lead collaborative UX discovery processes to cle