Mid-Market Content & Marketing Manager (Non-Commerce), NA SMB Marketing

Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB and mid-market audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

The ideal candidate is a skilled marketer and a creative thinker but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel customer experiences and managing ecosystem strategies and implementation.

Responsibilities
- Develop and Execute Growth Strategies:
- Design and implement bespoke marketing campaign solutions for SMB and/or Mid-Market non-commerce verticals, collaborating across Sales, Product, and Enterprise Marketing teams.
- Develop compelling program narratives and sales enablement materials tailored to seasonal, verticalized or ongoing campaigns, catering to both SMB and/or Mid-Market audiences.
- Identify regional SMB and/or Mid-Market needs through data, campaigns, and content, ensuring solutions address specific requirements across the customer spectrum.
- Drive Full-Funnel Growth:
- Lead the development and execution of integrated marketing plans (webinars, events, web, social, email) for priority growth initiatives, focusing on both SMB and/or Mid-Market non-commerce verticals.
- Partner with Sales, Growth, and Product to define market size and prioritize support for initiatives that drive lead generation, new customer acquisition, and revenue growth across SMB and/or Mid-Market non-commerce verticals.
- Content & Campaign Management:
- Oversee the entire campaign lifecycle for SMB and/or Mid-Market initiatives – from strategy and content creation to vendor management and launch execution, ensuring all projects stay on time and budget.
- Lead content creation for campaigns, managing internal/external vendors across formats to develop high-quality assets targeted towards SMB and/or Mid-Market commerce and/or non-commerce verticals.
- Track and analyze campaign performance across all digital platforms for both SMB and/or Mid-Market commerce and/or non-commerce verticals, identifying areas for improvement and continuously iterating for better results.
- Collaboration & Knowledge Sharing:
- Advocate for the needs of both SMB and/or Mid-Market non-commerce vertical customers, influencing internal teams to prioritize solutions and develop data-driven approaches.
- Share best practices and collaborate with regional counterparts to achieve full-funnel success (leads, new customers, incremental revenue) across SMB and/or Mid-Market non-commerce verticals.
- Contribute to broader team initiatives, leveraging insights to inform program and content needs for both SMB and/or Mid-Market commerce and/or non-commerce verticals.
- Identify and package successful regional platform content strategies for scaling across different markets, promoting knowledge transfer and best practices.

What We Value in this Role (Aligned to our ByteStyles):
- Aim for the Highest: A blend of strategic thinking and execution who can wear multiple hats and get things done. Insist on high standards and don't just get the job done, execute with excellence. Take calculated risks for bigger gains, with a focus on return on investment.
- Stay Agile: Someone who adapts to changing priorities and embraces new challenges. Show patience and resilience in the face of short-term fluctuations. Pursue efficiency and simplicity.
- Entrepreneurial Mindset: Focus on achieving goals, not relyin