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Database Marketing Analyst - Borgata

MGM Resorts International
Atlantic City, United Statesfull_timeVerifiedPosted 30 Oct 2024

About the role

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

It is the primary responsibility of the Database Marketing Analyst to support the financial feasibility of strategic marketing initiatives with accurate and timely reporting.

THE DAY-TO-DAY:

  • Produces forecasts, pro-forma and post-forma reports, and ad hoc analyses

  • Identify and validate criteria requirements for campaigns

  • Provide and interpret data to produce insights and recommendations to marketing leadership

  • Identify and analyze crossover trends between segments and properties

  • Understands and champions the MGM Rewards program and marketing campaigns to promote customer retention

  • Work with multiple MGM Resorts departments including but not limited to COEs, Corporate Analytics, Direct Marketing, Brand, Information Technology

THE IDEAL CANDIDATE:

  • Bachelor's Degree or equivalent experience

  • 2+ Years of Experience in Analytics, Casino Marketing, Database, or related field

  • Critical thinking skills are required to interpret complex business problems, design, develop, and execute effective solutions, and analyze marketing campaign results to provide actionable information to leadership

  • Have interpersonal skills to deal effectively with all business contacts

  • Able to read and write different SQL database languages

  • A team player with strong analytical, communication (both written and oral) and interpersonal skills

  • Outstanding organizational skills are a must, as is the ability to manage multiple priorities simultaneously

  • Knowledge of the casino industry including administrative, marketing, casino operations, gaming regulations and employee relations

  • Knowledge of multiple systems that support business objectives preferred, specifically SQL Server, Opera, campaign management software and knowledge of Microsoft Office including Excel, Word, and PowerPoint required

  • Ability to use clear judgment in decision making

THE PERKS & BENEFITS:

  • Wellness incentive programs to help you stay healthy physically and mentally

  • Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

  • Free meals in our employee dining room

  • Free parking on shift

  • Healthcare, financial, and flex time off benefits

  • Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

FULL JOB DESCRIPTION:  https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19389

Are you ready to JOIN THE SHOW? Apply today!

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Company

MGM Resorts International

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