Database Marketing Analyst - Borgata
MGM Resorts InternationalAbout the role
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
It is the primary responsibility of the Database Marketing Analyst to support the financial feasibility of strategic marketing initiatives with accurate and timely reporting.
THE DAY-TO-DAY:
Produces forecasts, pro-forma and post-forma reports, and ad hoc analyses
Identify and validate criteria requirements for campaigns
Provide and interpret data to produce insights and recommendations to marketing leadership
Identify and analyze crossover trends between segments and properties
Understands and champions the MGM Rewards program and marketing campaigns to promote customer retention
Work with multiple MGM Resorts departments including but not limited to COEs, Corporate Analytics, Direct Marketing, Brand, Information Technology
THE IDEAL CANDIDATE:
Bachelor's Degree or equivalent experience
2+ Years of Experience in Analytics, Casino Marketing, Database, or related field
Critical thinking skills are required to interpret complex business problems, design, develop, and execute effective solutions, and analyze marketing campaign results to provide actionable information to leadership
Have interpersonal skills to deal effectively with all business contacts
Able to read and write different SQL database languages
A team player with strong analytical, communication (both written and oral) and interpersonal skills
Outstanding organizational skills are a must, as is the ability to manage multiple priorities simultaneously
Knowledge of the casino industry including administrative, marketing, casino operations, gaming regulations and employee relations
Knowledge of multiple systems that support business objectives preferred, specifically SQL Server, Opera, campaign management software and knowledge of Microsoft Office including Excel, Word, and PowerPoint required
Ability to use clear judgment in decision making
THE PERKS & BENEFITS:
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free meals in our employee dining room
Free parking on shift
Healthcare, financial, and flex time off benefits
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
FULL JOB DESCRIPTION: https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=19389
Are you ready to JOIN THE SHOW? Apply today!
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