Lifecycle Marketing Manager, Specialty Care

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health’s Specialty Care programs support members who need more specialized or intensive mental health care, helping them navigate concerns such as trauma, mood and anxiety, alcohol or substance use, and challenges with food and body image. These programs connect members to expert clinicians and tailored pathways that ensure they receive the right support at the right time.

As the Lifecycle Marketing Manager for Specialty Care, you will design and execute multi-channel marketing programs that increase awareness, guide members into the right care pathway, and deepen ongoing engagement throughout treatment. You’ll build data-driven, personalized journeys that help members understand their options, enroll in care, and stay connected to the program that best meets their needs.

This is an ideal role for a hands-on lifecycle marketer who thrives at the intersection of empathy, operational rigor, and measurable impact.

What You’ll Be Doing

Design, Launch & Optimize Specialty Care Journeys

• Build and optimize automated workflows across the full journey, from awareness and eligibility through enrollment, participation, and retention.
• Create multi-channel campaigns (email, SMS, push, in-app, direct mail) that drive meaningful member action and improve treatment adherence.
• Partner closely with Product, Care Operations, Member Engagement, and Clinical partners to ensure campaigns accurately reflect each program’s goals and pathways.
• Use behavioral, demographic, and program-level signals to personalize messaging and guide members to the right next step in their care journey.

Execute Seasonal, Programmatic & Always-On Campaigns

• Manage a coordinated campaign calendar for program launches, awareness moments, educational content, and ongoing support communications.
• Draft clear, empathetic, action-oriented content that helps members understand what to expect and reduces friction in accessing care.
• Integrate webinars, learning content, and resource-based education into the Specialty Care lifecycle to deepen program engagement.

Lead Testing & Continuous Improvement

• Maintain an experimentation mindset, testing creative, segmentation, timing, and workflow design to maximize engagement and enrollment.
• Collaborate with Analytics to interpret funnel performance, identify friction points, and inform future roadmap decisions.
• Leverage AI tools to streamline content development, QA processes, and reporting workflows where appropriate.

Partner Cross-Functionally for High-Impact Execution

• Ensure alignment with Specialty Care program owners, Product teams, and Member Engagement to deliver cohesive and accurate member experiences.
• Work closely with Marketing Ops and Martech to ensure strong execution, clean data flows, proper instrumentation, and reliable automations.
• Provide structured updates, campaign recaps, and performance insights to cross-fun