Field Marketing Brand Ambassador

The Field Marketing Brand Ambassador is responsible for representing the Granite State Gaming & Hospitality Beach Club Casino brand in public spaces, on Hampton Beach and the boardwalk, through guerilla marketing, creative promotions and hands-on engagement. The Field Marketing Brand Ambassador will represent the brand in official apparel – including swimwear.

 

ESSENTIAL JOB FUNCTIONS/DUTIES:

List duties in order of time spent or importance.  Essential duties and tasks that must be performed with or without reasonable accommodation.

●       Deliver key messaging clearly and enthusiastically to a wide variety of audiences.

●       Represent the brand in a professional and personable manner at all times.

●       Hand out samples, flyers, coupons, and branded merchandise to consumers in target locations.

●       Assist in executing guerrilla marketing tactics such as pop-ups, flash mobs, creative stunts, and other promotional activities.

●       Ensure smooth setup and takedown of materials and equipment related to activations.

●       Attend and support brand-sponsored events and activations, including assisting with registration, crowd engagement, and giveaway components.

●       Ensure event materials are organized and brand presentation is consistent and polished.

●       Collect and report consumer feedback, interaction numbers, and distribution counts.

●       Submit post-activation reports including qualitative observations, consumer insights, and digital content (e.g., photos, videos).

●       Capture photo and video content during activations for social sharing and brand use.

●       Encourage consumer participation in social media campaigns, including hashtag use and tagging.

●       Communicate effectively with team leads and other ambassadors to ensure alignment on campaign goals and logistics.

●       Participate in pre-campaign briefings and training sessions to understand messaging, protocols, and expectations.

 

JOB SPECIFICATIONS:

Education, experience, skills required, equipment used.

 

●       High school diploma or equivalent required.

●       1+ year experience in promotional marketing, street team activation, brand ambassadorship, or customer-facing roles (retail, hospitality, events).

●       Experience in guerrilla marketing, event staffing, or working at high-energy public events is highly desirable.

●       Excellent interpersonal and communication skills – confident speaking to individuals and groups.

●       Outgoing, energetic, and engaging personality – able to draw in and excite passersby.

●       Basic social media knowledge – familiarity with Instagram, TikTok, or other platforms for content sharing or engagement tracking.

●       Position involves standing and or walking for long periods of time.

●       Suitability to be granted a Gaming License from the New Hampshire Lottery Commission.

●       Must be 18 years of age or older.