Head of Growth Marketing

Bespoke Post is an e-commerce retailer and membership service that helps people discover high-quality gear from the best small brands in the world. From clothing to camping gear, boots to barware– our mission is to help customers cut through the clutter, and find goods and guidance that spark their curiosity and fuel a fun, interesting, adventurous lifestyle. Since we opened shop back in 2011, we’ve proudly spent more than $150 million with small brands and welcomed over 1.5 million Members. Our team is based in New York City, and we’re always looking for great new people to join our crew. So don’t be shy about reaching out.
We're looking for a seasoned marketing expert with a deep knowledge of the digital acquisition ecosystem who will be responsible for managing growth initiatives for Bespoke Post and all their in-house brands. You’ll own a significant budget to be used on both existing and new channels with the goal of efficiently acquiring new customers and driving incremental revenue.

You will:

• Be responsible for owning and scaling multi-million dollar acquisition budgets across three business units: subscription, e-commerce, and in-house brands
• Manage the allocation of marketing spend with responsibility over growth KPI’s (CAC, LTV, payback period, ROI)
• Use a data-driven approach to identify, execute, and optimize digital and offline marketing campaigns to efficiently acquire new customers across key channels (e.g. Meta, TikTok, Google, Influencers, TV, OOH, etc)
• Partner with the creative and merchandising teams to ideate and implement campaigns to drive revenue growth for both the e-commerce business and in-house brands
• Partner with the creative team to develop a best-in-class brand, leveraging OOH, TV, and other brand channels to drive awareness
• Evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel
• Collaborate with our product and engineering teams to optimize conversions on our landing page and beyond
• Partner with the retention team to drive customer acquisition through activation and CRM efforts
• Lead and manage the existing acquisition team with an eye towards building both the business and their professional development
• Create regular reports and present monthly to the C-suite
• Manage integrations with third-party platforms and manage all outside agencies and consultants
• Work out of our New York City office 3 days per week

The ideal candidate:

• Has 10+ years of experience in digital marketing and customer acquisition
• Has efficiently and effectively managed large marketing budgets across multiple channels
• Has extremely strong quantitative capabilities and understands how to draw relevant insights from large amounts of data
• Has a customer-centric mindset and the ability to understand our target demographic
• Is both analytical and imaginative — you've got to understand the data and get creative to draw actionable insights from it
• Has a true entrepreneurial spirit

Compensation, Benefits and Perks:

• Starting base salary range of $170,000 to $200,000 per year
• Company equity
• Annual bonus opportunity
• Unlimited vacation time
• Health, dental, vision, disability, and life insurance with FSA options and access to One Medical, Health Advocate, Teladoc, and Talkspace
• 401k with nonelective company contribution of 3%
• $250 per month home office allowance
• Up to $500 per year learning allowance
• Paid parental leave
• Flexible schedule
• Up to $500 annual 1:1 donation match
• A free Bespoke Post box each month, plus additional discounts
• Regular team learning, social, and wellness events

We are proud to uphold an environment free of discrimination. Bespoke Post is an equal opportunity workplace and we recognize that our success is dependent on having an inclusive, collaborative team that is as diverse as, if not more than, the products we ship.