Marketing Manager, Customer Engagement

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: 

• Career development with an international company where you can grow the career you dream of. 

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO 

• An excellent retirement savings plan with high employer contribution 

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. 

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  

The Opportunity  

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. 

As the Marketing Manager, Customer Engagement you will lead the development and execution of support programs and offerings to engage people with diabetes and help them make progress. This role is responsible for driving insights-driven strategies to improve the lives of people with diabetes, managing a team of brand managers, and collaborating closely with cross-functional partners, including privacy, legal, IT, and Market Access teams. The ideal candidate will have a strong background in marketing, a deep understanding of customer needs, and a passion for improving health outcomes through innovative solutions.

What You’ll Work On 

Program Leadership & Strategy Development:

• Lead the design, development, and evolution of a comprehensive diabetes support program leveraging CGM technology.

• Develop and implement marketing strategies that are insights-driven, customer-centric, and aligned with business goals.

• Define program KPIs and monitor performance to ensure alignment with strategic objectives.

• Lead and represent the program and its evolution in senior leadership engagements

Customer-Centric Approach:

• Utilize customer insights, market research, and data analytics to deeply understand the needs and behaviors of people with diabetes.

• Ensure the program delivers value by addressing customer pain points and improving the overall experience with CGM technology.

• Ensure program supports multiple touch points and behavior patterns of the PwD’s

• Foster a culture of empathy and customer advocacy within the marketing team.

Team Management & Development:

• Lead, mentor, and develop a team of brand managers, providing guidance, supp