Marketing Operations and Analytics Manager, Remote

Why runZero?

Fully remote

runZero is a 100% remote company! We don't actually have an office, so we won't ever ask you to "come in 3 days a week". Remote is great but we love team building and get together in person for kick-offs yearly. 

Product-market fit

We're already selling a lot, with hundreds of paying customers from mid-market to very large enterprises and thousands of freemium users.

Want to learn about how runZero works and how it helps our customers with their business? Listen to this podcast with our co-founder HD Moore (creator of Metasploit)! 

High customer satisfaction

See what our users are saying about us here! If you want to try runZero, get our 21-day trial and you'll know what you have on your home network in minutes. 

Great benefits

For 2023, we’re offering platinum-level medical, vision, dental, life and short-term disability virtually free for you and any dependents. We also match 4% of 401K contributions, and you have unlimited PTO. 

Friendly and productive culture

We have a diverse team with people from all different walks of life, no crazy hours, and a productive atmosphere. More about our cultural values can be found here!

The Opportunity

We are looking for a Marketing Operations and Analytics Manager to help us evolve our marketing technology stack and to advance our marketing automation and analytics. This is a great opportunity to select, implement, and manage a best-in-class, comprehensive B2B MarTech stack and help us refine our workflows, automation, and integrations. Additionally, this role will lead our marketing analytics strategy and onboard the right toolsets to provide in-depth visibility into the performance of our go-to-market approach, channels, and campaigns.

The ideal candidate has a passion for marketing technology, refining processes, developing data-driven insights, and owning everything related to marketing analytics. You are well organized and detail-oriented, love to collaborate with other team members, and have an undeniable affinity for data analysis, systems, and workflows.

This role will report directly to our Chief Marketing Officer, and will also collaborate closely with sales operations and other stakeholders across our GTM team. 

What You’ll Do

• Work with agency partners to migrate from Hubspot to Marketo, building out our new marketing automation system for long-term success – a great opportunity to design the system of your dreams from scratch based on best practices you’ve compiled over your career
• Manage all aspects of Marketo, 6sense, and web analytics systems, from day-to-day operations to long-term refinement and optimization
• Manage the integration between Salesforce and our MarTech stack in collaboration with our Salesforce administrators
• Support account-based marketing initiatives, including performing analyses of our ICP and program data to inform account selection and campaign optimization, tracking account-level statuses and successes, and developing approaches to surround accounts
• Setup, automate, and monitor multi-channel marketing campaigns in collaboration with your fellow marketeers
• Build audience-based digital campaign infrastructure and segments in partnership with the digital marketing team
• Assist in managing the entire lead management cycle and ensure that no lead goes untouched
• Develop workflows and infrastructure for lead nurturing, retargeting, and email marketing campaigns
• Implement attribution and analytics tools 
• Develop a repeatable reporting process to share insights and data on a regular cadence with internal stakeholders
• Measure the ROI of marketing campaigns and provide recommendations based on insights derived from the data
• Verify, correct, and enrich lead data to support lead scoring, lead distribution, and reporting
• Aid in developing marketing models to inform budgeting, programmatic spend, and hiring
• Work with campaign and program owners on lead forecasting

Skills you have 

• 3+ years of hands-on experience managing Marketo in a B2B environment that also uses Salesforce
• Expertise in all core functional areas of Marketo, including lead lifecycle management, lead scoring, attribution, channel setup, campaign management