Thought Leader Liaison, Hematologic Oncology
SanofiAbout the role
Job Title: Thought Leader Liaison, Hematologic Oncology
Location: Remote/Field
About the Job
Sanofi’s Thought Leader Liaison is expected to possess a high level of clinical and customer knowledge in hematologic oncology (specifically the multiple myeloma space), have experience with both field and headquarters protocols and procedures, and possess drive and spirit to engage and influence health care professionals to help build educational platforms and inform the execution of current and future brand and disease-state strategies.
The Thought Leader Liaison (TLL), Hematologic Oncology - NY | NJ role is a field-based, marketing role that works closely with multiple myeloma Key Opinion Leaders (KOLs) to ensure cross-functional commercial resources are made available as appropriate. The TLL will also work closely, and within approved SOPs, with the other field professionals, including but not limited to RBDs (Regional Business Director), ABMs (Area Business Manager), KAMs (Key Account Manager), and MSLs (Medical Science Liaison); in addition to home office-based colleagues in Marketing, Medical Affairs, Sales, and Market Access.
Behaviors that are critical for success in this role are collaboration, communication, planning, relationship building, and the ability to execute tactical initiatives and provide timely feedback. TLLs will report to the Director, Thought Leader Liaisons Lead, Hematologic Oncology.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
The TLL job responsibilities are focused in three key areas. All TLL interactions are on-label and consistent with commercial compliance, legal and regulatory guidelines.
KOL Engagement and Advocacy Development
Collaborate and align with cross functional teammates, to orchestrate resources with the top KOLs, as determined by Brand Team through influence and centers of excellence mapping
Identify, profile, cultivate and maintain long-term relationships with KOLs within the hematologic oncology community (specifically the multiple myeloma space)
Engage in on-label conversations focused on topics such as product, disease state, and company, at appropriate venues
Execute unique, on-label, and approved KOL programming (e.g. disease state and product) as directed by leadership
Compliantly collaborate and communicate with the field team on each assigned KOL, to ensure strategic and tactical cohesiveness
Serve as single point of contact to resolve KOL issues
Execute a customer centric needs based approach with targeted KOLs
Plan and execute KOL engagements and executive encounters at local, regional and national conferences; POAs; field visits, and other venues as directed in a compliant manner
Market Insights
Capture feedback derived from brand needs through live interactions with targeted customers and KOLs
Work with targeted KOLs to obtain feedback on new and existing brand-related marketing strategies/materials (all materials and programs a TLL will request feedback will be approved by legal, compliance and regulatory)
Participate as member of cross-functional brand team(s) to provide feedback on strategy, messaging, and tactical execution and novel programming ideas and concepts
Provide competitive intelligence gained through interactions to help shape strategy.
Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards, capturing feedback to inform brand decisions.
Identify, align, and recruit appropriate HCP consultants to engage to meet the need profiled by marketing leaders to meet the organizational goal for each project.
Speaker Bureau Operations and Content
Assist with on-label KOL development, including identification and/or training/coaching of promotional speakers with approved slide decks and materials
Assist in the execution of speaker contracting when requested, including but not limited to completion annual budget plan, recommendations and nominations, tiering, debarring, FMV, and contract execution
Compliantly train s
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