Marketing Director, Superficial Venous
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Peripheral Vascular is one of the most exciting and dynamic spaces in medical devices, with innovation focused on several therapy areas, including Superficial Venous. Medtronic is the market leader in endovascular treatments for venous disease, offering evidence-backed technologies to improve outcomes and the patient experience.The Global Superficial Marketing Director will drive growth of the Medtronic Superficial Venous portfolio worldwide. This individual will shape the marketing and market development strategy, develop and execute impactful downstream initiatives, and serve as an influencer among key opinion leaders. This leader will also guide a team to accelerate growth, increase awareness, strengthen customer connections, manage product line health, and drive product preference for the Superficial Venous portfolio.
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POSITION RESPONSIBILITIES:
- Lead downstream marketing and market development functions to drive growth of Superficial Venous products.
- Develop a strong team of downstream marketers who are innovative, execution-oriented, and experts in their product categories.
- Create and implement a cohesive annual marketing plan in partnership with U.S. and global sales teams, as well as cross-functional partners.
- Develop and execute marketing programs to drive revenue and market share growth.
- Analyze markets and market trends, translating insights into thoughtful long-term strategic planning.
- Provide downstream insights for quarterly investor relations and market analytics summaries.
- Collaborate with finance and sales to set AOP targets across product lines.
- Provide projections of product demand and mix to inform operations build plans.
- Implement innovative market development, customer, and patient marketing campaigns to maintain share leadership and expand patient access to therapy.
- Foster and develop positive relationships with customers and external partners to support therapy acceptance and the safe, effective use of Medtronic products.
- Align with regional (OUS) commercial leaders to develop and launch regional marketing strategies.
- Lead the field-based market development team in executing customer and patient education programs.
- Develop new product launch plans, including product pricing, channel strategy, messaging, and segmentation.
- Identify global expansion opportunities.
- Develop and implement operating plans to support product and program launches and achieve desired financial results.
- Gain alignment with leaders, including the Marketing VP, Sales Leadership, and cross-functional partners, on strategy and action plans.
- Drive prioritization and manage the marketing budget and margin targets.
- Ensure strong alignment and competitive planning processes for hospitals, ASCs, and office-based labs.
- Lead, manage, and participate in cross-functional teams to ensure collaboration, alignment, and full integration of all disciplines required for successful plan execution and achievement of results.
- Ensure alignment across key stakeholders, including the field sales force, global teams, marketing communications, strategy, and pipeline marketing teams.
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BASIC QUALIFICATIONS:
IN ORDER TO BE CONSIDERED FOR THIS POSITION, THE FOLLOWING BASIC QUALIFICATIONS MUST BE EVIDENT ON YOUR RESUME
REQUIRED EDUCATION:
- Bachelor’s Degree
REQUIRED YEARS OF EXPERIENCE:
- 10+ years with increasing responsibility in marketing and/or sales, with strong preference for both downstream and sales medical device experience
- 3+ years people management experience with proven track record in recruiting, leading, and developing high-performing teams.
PREFERRED QUALIFICATIONS
- Experience in medical device marketing.
- Clear, structured thinker with the ability to transform concepts from idea to action.
- Excellent communicator, skilled at engaging multiple stakeholder groups.
- Demonstrated success in developing relat
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