Specialist 5, Product Marketing

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

• Product/Portfolio/Technology messaging:
  • Develop product messaging collateral to effectively communicate the product portfolio, product roadmap, value proposition, performance benefits, technology differentiators, TCO benefits etc, & get alignment with key internal stakeholders.
  • Set up regular calls to train various channel, business, and account leads on the product messaging.
• Lead customer engagement:
  • Lead the customer roadmap & technology review meetings for key customers. Ensure alignment with internal business, sales & FAE teams.
  • Be the voice of the customer: Identify gaps between customer requirements & product capabilities. Interface with internal product management & engineering teams to close the gaps.
  • Own customer strategy:
    • Learn & become the expert on your customer behavior. Identify the impact of various trends (market, macro-economic, emerging technologies etc) on customer behavior, and develop qualitative & quantitative customer insights to predict future demand & product transitions. Develop and execute customer strategy based on these insights.
    • Transfer the insights to the business planning teams & other stakeholders on a recurring basis.
    • Track TAM, SAM & SOM to ensure the customer strategy is on track.
• Cross-functional engagement:
  • Engage with product management, engineering , applications, business planning, & customer support teams to track product lifecycle changes from qualification, ramp to mass production, through end of life. Ensure that your customers transition through each of these phases in a smooth manner by tracking progress, resolving issues, keeping the stakeholders informed, and escalating when necessary.
  • Engage with product management, engineering, applications, business planning, & customer support teams to develop customer collateral (product introduction, design reviews, end of life)throughout the product lifecycle and drive alignment with customers as well as internal teams.
• Competitive positioning:
  • Stay up to date on competitive insights (portfolio, performance, specifications, differentiators, features etc) & refine collateral to position our products effectively.
  • Refine and evolve customer strategy dynamically based on competitive scenarios.
• Ecosystem enablement:
  • Lead the engagement with key ecosystem CPU & HBA partners by aligning product roadmaps & feature development. Ensure interoperability with ecosystem partners to enable a frictionless customer experience.
  • Lead recurring ecosystem partner meetings to:
    • Ensure our products are interoperable & listed on partner websites
    • Resolve interoperability issues by working cross-functionally with end customers, partners, & internal teams
    • Ensure that there is resource alignment on new features development
  • Set up recurring roadmap alignment meetings to ensure our products align with our partner schedules. Gather relevant insights to drive internal cross-functional team alignment.
  • Drive periodic executive alignment

Qualifications

Engineering Bachelor Degree or equivalent.

5 -10 years experience customer facing experience in a technical role.

Background in Storage and/or Semiconductors.

Additional Information

Western Digital is committed to providi