Regional Director of Sales - North Region

PremiStar is seeking an experienced Regional Director of Sales Operations to elevate construction solutions and service sales performance across the North Region. This commercial leader will strengthen our sales culture, improve sales execution, and drive disciplined, predictable growth across all North Region business units.

 Duties and Responsibilities:

• Lead, develop, and manage the North Region’s technical solutions and service sales teams.
• Strengthen and scale a winning service sales culture across all North Region business units.
• Drive achievement of Regional Bookings Goals and contribute directly to revenue and EBITDA growth.
• Ensure alignment between sales and operations to improve execution, customer outcomes, and profitability.
• Develop and execute core services go‑to‑market strategies supporting Organic Service Growth.
• Institutionalize XOi to support sales for end-of-life assets, improve lead quality, and enhance technician-to-sales handoffs.
• Enforce a 3:1 factored pipeline ratio for all sellers and drive weekly pipeline reviews.
• Implement Sandler selling methodology to provide deal coaching for Top 5 opportunities per BU across Construction, Direct to Owner, and Service Agreements.
• Improve sales process discipline, pipeline management, forecasting accuracy, and CRM adoption.
• Collaborate with BU GMs, Service leaders, Finance, and HR to drive continuous improvement in sales operations.
• Support pricing discipline, customer targeting, account planning, and strategic opportunity capture. 

 Qualifications:

• High School Diploma, GED or Equivalent experience.
• Proven success leading sales teams in HVAC Service, technical solutions, or related high-ticket service industries.
• Strong understanding of how sales and operations collaborate to drive customer satisfaction and profitable growth.
• Expertise in pipeline management, maintaining 3:1 coverage, and improving forecast accuracy.
• Experience with Sandler or similar consultative selling methodologies.
• Familiarity with XOi or equivalent field enablement platforms.
• Excellent leadership, communication, and coaching skills.
• Ability and willingness to travel 50–60% across the North Region.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

 This job operates in both an office and a field environment. Must be able to sit and/or stand for extended periods of time.  

Reasonable accommodation will be made to enable individuals with disabilities to perform the essential job functions unless doing so presents an undue hardship on the Company’s business operations.  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.  Employees understand the above job description and agree to comply with and be subject to its conditions. Employee further agrees this job description does not alter his/her at-will employment status. Employees understand the Company reserves the right to delegate, remove, expand or change all responsibilities. Employees acknowledge that he/she can fulfill the above duties with or without reasonable accommodation.